Wednesday, March 14, 2012

Spotted Ratings, Sunday 3/11/12 (FINALS)


WHAT MATTERS:
  • Fox debuted the second season of Bob's Burgers in fairly underwhelming fashion as it tied the series low from last season. It perhaps worryingly came in a notch below the last couple Napoleon Dynamite episodes, but it was Truly about equal to those episodes because of the Daylight Saving effect; The Simpsons was also down a couple ticks.
  • Worst hit by DST at 8:00 was ABC, with America's Funniest Home Videos getting massacred and Once Upon a Time down 15% at 8:00. But things got better from there, with Desperate Housewives up a tick and GCB defying the post-premiere odds and gaining a tick in week two. This would make it only the second show out of 36 scripted premieres this season to gain in week two, and the other one (The Finder) only did so because it got the American Idol lead-in in week two. Encouraging.
  • NBC struggled with the return of Harry's Law only managing to equal the week-ago encore of Celebrity Apprentice, then the Apprentice original dropping double digits.
  • CBS' The Amazing Race was totally resilient to DST and remains slightly up year-to-year, but The Good Wife followed with its second straight multiple-tick drop.

FULL TABLE:

Info Show Timeslot TRUE
Viewers A18-49 SkewLast LeLa Avg Rank Tavg Lead
America's Funniest Home Videos6.481.428%-36%n/a-15%11/16-12%n/a1.50
Once Upon a Time9.122.941%-15%-36%-16%14/15-8%+107%2.76
Desperate Housewives8.392.640%+4%-15%-5%12/16-5%-10%1.91
GCB7.252.341%+5%+4%+5%1/2+33%-12%2.13
60 Minutes10.261.721%+6%n/a-36%16/21-44%n/a1.94
The Amazing Race9.702.938%+4%+6%+12%1/4-5%+71%2.66
The Good Wife9.811.722%-11%+4%-19%17/17-29%-41%1.18
CSI: Miami10.542.125%+0%-11%-4%9/16-6%+24%2.08
Dateline Sun4.710.924%-10%n/a-32%4/4-32%n/a0.95
Harry's Law8.871.116%+0%-47%-8%10/13-20%+22%0.98
Celebrity Apprentice8.872.029%-13%+0%-10%3/4-41%+82%1.86
The Simpsons (R)2.801.359%-19%n/a-15%7/10n/an/a1.43
The Cleveland Show3.311.662%+7%+63%-19%9/13+9%+23%1.79
The Simpsons4.962.359%-8%+7%-28%14/16-29%+44%2.24
Bob's Burgers4.031.960%n/an/an/a1/1-19%-17%1.49
Family Guy5.032.871%+0%-5%-13%12/16-14%+47%2.43
American Dad!4.632.261%+5%+0%-7%8/13-12%-21%1.52

KEY (click to expand)
Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of the total audience that falls in the 18-49 demo.
Last - A18-49 percent difference from previous episode.
Lead - A18-49 percent difference from lead-in program.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Avg - A18-49 percent difference from the show's average demo for previous original episodes this season.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
Tavg - A18-49 percent difference from its timeslot's previous original entertainment average this season.
TRUE - True Strength, a metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

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