Friday, March 9, 2012

Spotted Ratings, Thursday 3/8/12


WHAT MATTERS:
  • Week two of NBC's Awake took a typical-to-high 20% drop. It had a bit rougher go of it as The Mentalist returned to action in the hour (a big part of why the drop was steeper in overnights/total viewers). Parks and Recreation got knocked down in finals but still snapped its five-episode 1.7 streak and heads to hiatus on an up note.
  • American Idol dropped around 10% from last week's typically strong Thursday episode but was still up from its most recent one-hour episode. The Finder was also on the upswing in its Thursday finale.
  • The ACC country basketball preemptions didn't mean much as Person of Interest hit another new high. It wasn't Truly anything special, though, because its lead-in was so much bigger than usual. The Big Bang Theory's repeat was the second-biggest repeat for anything this season, trailing only Modern Family's Halloween encore and handily beating CBS' Rules of Engagement/Rob original average.

FULL TABLE:

Info Show Timeslot TRUE
Viewers A18-49 SkewLast LeLa Avg Rank Tavg Lead
Winter Wipeout (R)4.471.337%+0%n/a+34%2/8-20%n/a1.39
Grey's Anatomy (R)4.091.444%+27%+0%+46%1/6-60%+8%1.28
GCB (R)3.781.344%n/an/an/a1/1-49%-7%1.35
The Big Bang Theory15.045.143%-4%n/a-0%10/19+0%n/a6.46
The Big Bang Theory (R)12.413.940%+22%+59%+49%1/12+17%-24%4.07
Person of Interest15.673.428%+10%+34%+17%1/17+17%-13%2.97
The Mentalist13.842.826%+8%+10%+3%5/17+4%-18%2.84
30 Rock3.421.452%+0%n/a-11%8/10-10%n/a1.51
Parks and Recreation3.661.863%+6%+0%-4%9/18-3%+29%2.09
The Office4.892.668%+4%+6%-12%14/18-10%+44%2.58
Up All Night3.441.763%+6%+4%-15%14/19-15%-35%1.36
Awake4.331.647%-20%+6%-20%2/2+27%-6%1.67
American Idol Thu17.274.936%-9%n/a-8%7/8+21%n/a6.06
The Finder7.082.342%+15%+9%+4%3/7-30%-53%1.59
The Vampire Diaries (R)1.000.451%+0%n/a+10%2/9-70%n/a0.41
Supernatural (R)0.830.346%+0%+100%-14%5/9-64%-25%0.25

KEY (click to expand)
Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of the total audience that falls in the 18-49 demo.
Last - A18-49 percent difference from previous episode.
Lead - A18-49 percent difference from lead-in program.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Avg - A18-49 percent difference from the show's average demo for previous original episodes this season.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
Tavg - A18-49 percent difference from its timeslot's previous original entertainment average this season.
TRUE - True Strength, a metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. (Note: these are PRELIMINARY TRUE calculations. Finals come next week.)

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

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