Saturday, March 31, 2012

Spotted Ratings, Friday 3/30/12: Ratings Jackpot


WHAT MATTERS:
  • The big story of the evening was ABC's 20/20, whose story on the Mega Millions lottery hit the newsmagazine's biggest numbers on a Friday (and second-biggest overall this season behind a Monday airing in November) in over two years. The net was also about average with Primetime: What Would You Do? and saw Shark Tank finish in sole possession of second place at 8/7c even in repeats.
  • CBS' original Friday lineup was back for the first time since before DST with Undercover Boss taking the expected hit and CSI: NY showing no bounce from what was easily its biggest lead-in of the season.
  • Fox upticked from last week with Kitchen Nightmares, but the show still signed off for the season in pretty weak fashion. Fringe got a big rebound back to its February levels after a terribly ugly rating last week. Perhaps this supports the idea that the massive Hunger Games opening was a factor.
  • NBC had the worst night as Who Do You Think You Are? was completely uncompetitive at 8/7c and Grimm followed it down the drain in its first ep in three weeks.

FULL TABLE:

Info Show Timeslot TRUE
Viewers A18-49 SkewLast LeLa Avg Rank Tavg Lead
Shark Tank (R)4.791.335%+63%n/a+53%1/3-5%n/a1.71
Primetime: What Would You Do?5.031.538%-6%-13%+1%4/10+2%+15%1.83
20/207.012.138%+31%-6%+48%2/32+52%+40%3.01
Undercover Boss8.141.828%-10%n/a-24%8/8+23%n/a2.48
CSI: NY9.451.622%-6%+38%-5%10/14-3%-11%1.86
Blue Bloods10.721.619%+0%-11%-10%15/18-10%+0%2.20
Who Do You Think You Are?5.240.820%-20%n/a-30%7/7-22%n/a0.93
Grimm4.151.237%-20%-20%-26%15/15-22%+50%1.51
Dateline Fri4.571.234%+20%+50%-11%17/26-10%+0%1.65
Kitchen Nightmares2.931.252%+9%n/a-20%16/17-19%n/a1.55
Fringe3.081.250%+33%+9%+2%4/16+3%+0%1.43
Nikita1.320.439%-20%n/a-26%17/18-27%n/a0.51
Supernatural1.780.750%+17%-20%-6%10/18-6%+75%0.90

KEY (click to expand)
Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of the total audience that falls in the 18-49 demo.
Last - A18-49 percent difference from previous episode.
Lead - A18-49 percent difference from lead-in program.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Avg - A18-49 percent difference from the show's average demo for previous original episodes this season.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
Tavg - A18-49 percent difference from its timeslot's previous original entertainment average this season.
TRUE - True Strength, a metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. (Note: these are PRELIMINARY TRUE calculations. Finals come next week.)

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

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