Friday, March 16, 2012

Spotted Ratings, Thursday 3/15/12: A Mother Looking For Her Demos


WHAT MATTERS:
  • Oh, those sneaky overnights. Missing appeared to have a solid start based on the HH numbers, but it ended up skewing pretty ancient. Of its 10.60 million total viewers, only about a quarter of them were in the demo. The show started out even with this fall's Charlie's Angels, and there is not much room to drop now. Not a good start, but perhaps better than it appears because of the difficulty of the hour.
  • Amazingly, Missing was not even the top scripted program in the 8:00 hour. That went to Community, surging in its first episode in over three months. This performance was 0.4 above any previous result this season and the highest-rated ep in over a year. 30 Rock was also way up in its 8:30 debut. I'm not discounting the hype machine Truly helping out Community, but this would appear to be pretty telling about just what a big deal The Big Bang Theory is at 8/7c, despite all the "its audience is its audience" claims re: Community. Both shows get one more week free of a CBS comedy presence.
  • Elsewhere on those two nets, it was pretty meh, as The Office dropped despite the bigger lead-in, Grey's Anatomy ticked down to a new low and Awake steadied in week three but increased in total viewers (another result of CBS' absence - no The Mentalist to chew up the 50+ers).
  • The encore of Touch after American Idol looked a little stronger than recent The Finder originals, but I think it was still reasonable to expect better. Hard to make much of a judgment till the originals show up.
  • Night one of March Madness was about even year-to-year; last year, the 7:00 game scored a 1.5 and the second game got a 1.4.

FULL TABLE:

Info Show Timeslot TRUE
Viewers A18-49 SkewLast LeLa Avg Rank Tavg Lead
Missing10.602.125%n/an/an/a1/1+29%n/a2.68
Grey's Anatomy9.623.040%-3%+40%-19%16/16-13%+43%3.04
Private Practice6.852.139%+0%-3%-13%13/16-17%-30%2.11
NCAA Basketball4.301.545%n/an/an/a1/1-58%n/a1.64
NCAA Basketball4.131.546%+0%+0%+0%1/2-45%+0%1.59
Community4.752.259%+47%n/a+37%1/11+42%n/a2.81
30 Rock4.002.064%+43%+57%+28%1/11+8%-9%2.43
The Office4.872.463%-8%+11%-18%18/19-17%+20%2.37
Up All Night3.491.762%+0%-8%-14%14/20-15%-29%1.53
Awake5.121.640%+0%+0%-11%2/3+26%-6%1.71
American Idol Thu16.024.637%-6%n/a-13%8/9+12%n/a6.23
Touch (R)8.572.233%n/an/an/a1/1-32%-52%1.61
The Vampire Diaries2.641.258%-14%n/a-11%11/16-10%n/a1.59
The Secret Circle1.620.755%+0%-14%-18%13/16-16%-42%0.56

KEY (click to expand)
Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of the total audience that falls in the 18-49 demo.
Last - A18-49 percent difference from previous episode.
Lead - A18-49 percent difference from lead-in program.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Avg - A18-49 percent difference from the show's average demo for previous original episodes this season.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
Tavg - A18-49 percent difference from its timeslot's previous original entertainment average this season.
TRUE - True Strength, a metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. (Note: these are PRELIMINARY TRUE calculations. Finals come next week.)

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

3 comments:

Spot said...

I'd say Missing's actually worse off than it appears. The first time it has to face the full load in the slot, it'll probably fall to fifth place - and ABC has a history of pulling shows (or at least shuttering production) once that happens...

Spot said...

It was good to see "Community" back, but the entire episode wasn't as funny as the first 2 minutes of "30 Rock."

Why did people expect more than 45% post-"Idol" retention from a rerun?

Spot said...

A repeat of a "preview" episode is not quite an original, but also usually stronger than your average repeat. For example, Human Target reruns its premiere on Tuesday after Idol (10.1) to a 3.3, then the original the next night after Idol (9.9) gets just a 3.4. This is a different situation than that (premiere was more sampled, but two months earlier), and I guess we'll see just how different next week.

Post a Comment

© SpottedRatings.com 2009-2018. All Rights Reserved.