Thursday, March 1, 2012

Demos Year-to-Year, Wednesday 2/29/12

The year-to-year drop is a little "better" here for Top Model because it premiered a week earlier last year, so it's not being compared with the premiere's 1.1. Premiere-vs.-premiere, it's 55%!

title SHOW day/time SLOT previous occupant
The Middle+13%+13%
Suburgatoryn/a+35%Better with You
Modern Family+17%+17%
Happy Endingsn/a+13%Mr. Sunshine
Revengen/a+45%Off the Map
ABC: +25%
Criminal Minds-14%-14%
CSI-4%Thu 9:00-2%Criminal Minds: Suspect Behavior
CBS: -10%
Whitneyn/a+67%Minute to Win It (R)
Are You There, Chelsea?n/a+30%Minute to Win It (R)
Rock Centern/a-30%Minute to Win It
Law and Order: SVUn/a+0%Law and Order: SVU (R)
NBC: +4%
American Idol Wed-36%-23%American Idol Wed/Traffic Light
Fox: -23%
One Tree Hill+0%Tue 8:00-26%America's Next Top Model
America's Next Top Model-44%Wed 8:00+11%Shedding for the Wedding
CW: -14%

HOW TO READ THIS (click to expand)
These are adults 18-49 rating comparisons between the date in the post title and the corresponding night in February sweeps 2011. The 'SHOW' column compares each show with how that same show did during the same week of February sweeps 2011, no matter where it aired in 2011. If it aired somewhere else, I tell you when in the 'day/time' column. The 'SLOT' column compares each timeslot's rating with the timeslot's rating on the corresponding night in 2011, no matter what aired there last year. If it's different, I tell you what it is in 'previous occupant.'

Previous posts on corresponding evening: 2010 | 2011

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