Wednesday, March 7, 2012

Spotted Ratings, Tuesday 3/6/12


WHAT MATTERS:
  • The Fox comedy lineup did 0.2 to 0.3 better than I expected across the board, but at least I had the general pecking order correct: Raising Hope in its 8/7c debut held its 9:30 demo and thus did the best relative to previous results, while I Hate My Teenage Daughter and Breaking In are clear weak links. Overall, still nothing great, but (at least in my opinion) coulda been worse. They may ultimately settle closer to my guesses, but at least for now Raising Hope would appear to be capable of venturing out on its own.
    • Note: in looking at the preliminary TRUEs, not much seems "off" of what the previous results expected. Raising Hope was definitely Truly stronger, but IHMTD predictably dropped some from its 1.50 level across the hiatus, Breaking In was not really stronger than the 1.00 level of its first season and New Girl hardly changed from recent results either despite the big lead-in change. My problem in the predictions, it would appear, was underestimating the impact of the lessened competition.
  • The few remaining originals didn't do much. Cougar Town lost a tick for the third straight week; it had a repeat Last Man Standing lead-in, but also no American Idol in the mix. And The Biggest Loser rose in finals but was still disappointingly steady despite the departure of Idol. 

FULL TABLE:

Info Show Timeslot TRUE
Viewers A18-49 SkewLast LeLa Avg Rank Tavg Lead
Last Man Standing (R)5.501.330%-24%n/a-16%10/12-47%n/a1.03
Cougar Town4.331.544%-6%-41%-12%4/4-25%+15%1.32
The River4.211.546%+0%-6%-23%4/5-40%+0%1.21
Body of Proof (R)4.720.924%-10%-21%-8%4/5-53%-40%0.65
NCIS (R)14.492.421%+140%n/a+28%2/11-39%n/a2.15
NCIS: Los Angeles (R)12.101.920%+171%+300%+23%3/8-43%-21%1.45
Unforgettable (R)8.331.421%+0%+6%+5%4/8-40%-26%1.07
The Biggest Loser6.032.042%+0%n/a-10%9/10-6%n/a1.68
Decision 20122.560.840%n/an/an/an/a-60%-60%0.47
Raising Hope4.742.157%+0%n/a-11%11/16-36%n/a1.89
I Hate My Teenage Daughter3.741.655%-20%-36%-26%5/5-54%-24%1.28
New Girl6.003.064%+0%-47%-18%14/15-21%+88%2.77
Breaking In3.601.760%n/an/an/a1/1-39%-43%1.09
902101.260.771%+0%n/a-5%8/17-2%n/a0.60
Ringer1.250.551%+25%+133%-27%12/16-19%-29%0.37

KEY (click to expand)
Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of the total audience that falls in the 18-49 demo.
Last - A18-49 percent difference from previous episode.
Lead - A18-49 percent difference from lead-in program.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Avg - A18-49 percent difference from the show's average demo for previous original episodes this season.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
Tavg - A18-49 percent difference from its timeslot's previous original entertainment average this season.
TRUE - True Strength, a metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. (Note: these are PRELIMINARY TRUE calculations. Finals come next week.)

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

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