Wednesday, March 21, 2012

Spotted Ratings, Monday 3/19/12: Declining with the Stars


WHAT MATTERS:
  • ABC's newest season of Dancing with the Stars took an expectedly massive year-to-year hit in its first-ever airing against The Voice. If historical trends are any indication, expect the season to settle at 3.0 or lower. But despite the lower numbers, DWTS was still a boon to Castle, which scored better numbers than in any of its last six airings (all of which were without a DWTS lead-in).
  • As for The Voice, it too took a hit and has now shed 1.6 points (or 26%) in the last two weeks. Smash then dropped a couple ticks at 10/9c but remained in a pretty close three-way race with Castle and Hawaii Five-0.
  • CBS' sitcoms were weaker than usual against the return of Dancing, but Two and a Half Men and Mike and Molly were technically up from their last originals against the Daytona 500.
  • Fox was left behind, as House returned in horrific fashion (0.4 behind any previous result) and Alcatraz stayed even despite a much bigger lead-in than last week. Its two-hour season (and probably series) finale is next week.

FULL TABLE:

Info Show Timeslot TRUE
Viewers A18-49 SkewLast LeLa Avg Rank Tavg Lead
Dancing with the Stars Mon18.793.524%n/an/an/a1/1+32%n/a3.82
Castle11.522.326%+10%+35%-2%8/18-4%-34%1.92
How I Met Your Mother8.153.555%-3%n/a-18%18/19-17%n/a3.93
2 Broke Girls9.383.548%-8%-3%-23%19/19-21%+0%3.81
Two and a Half Men11.473.842%+6%-8%-29%18/19-29%+9%3.77
Mike and Molly9.713.141%+7%+6%-21%17/18-24%-18%3.06
Hawaii Five-09.312.534%+0%+7%-15%18/19-15%-19%2.21
The Voice11.954.649%-12%n/a-22%7/7+65%n/a5.10
Smash6.562.243%-8%-12%-19%7/7+44%-52%1.62
House5.942.145%-13%n/a-24%14/14-18%n/a2.27
Alcatraz5.041.641%+0%+91%-32%9/10-38%-24%1.51
America's Next Top Model Spring (R)0.750.351%+0%n/a+0%1/3-51%n/a0.26
Hart of Dixie (R)0.670.238%+100%+0%-35%10/13-71%-33%0.18

KEY (click to expand)
Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of the total audience that falls in the 18-49 demo.
Last - A18-49 percent difference from previous episode.
Lead - A18-49 percent difference from lead-in program.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Avg - A18-49 percent difference from the show's average demo for previous original episodes this season.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
Tavg - A18-49 percent difference from its timeslot's previous original entertainment average this season.
TRUE - True Strength, a metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. (Note: these are PRELIMINARY TRUE calculations. Finals come next week.)

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

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