Friday, August 28, 2015

The War of 18-49, News & Sports Series: 20/20, 60 Minutes, Sunday Night Football and more!


Continuing our massive data dump of War of 18-49 tables for broadcast series that don't have their own posts... here are the (often incomplete) records for currently airing news and sports series.






News and Sports Series

Please note that I have left the traditional A18-49+ labels on these tables, but in the case of this low-priority programming they are often not appropriate. For example, even using the "for Friday" labels, 48 Hours grades as a "flop" every year, while America's Funniest Home Videos is graded with weeknight labels even though the Sunday 7:00 is realistically more like a Friday timeslot. Also, I know, AFHV is not actually "news," I just categorize it that way since it is scheduled similarly. There are some other caveats with individual shows listed below.

Jump to a show: 20/20 | 48 Hours | 60 Minutes | America's Funniest Home Videos | CFB on Fox | Dateline Fri | Saturday Night Football | Sunday Night Football | Thursday Night Football
 


20/20 (ABC, 1977-15)

Seas Year Timeslot Avg y2y Lo Hi Results Grade
252001-02Wed 10:00, Fri 10:003.38-5%1.74.8

262002-03Friday 10:002.79-17%1.93.9

272003-042.96+6%1.54.2

282004-052.77-6%2.03.9

292005-062.60-6%1.83.4

302006-072.38-9%1.23.1

312007-081.83-23%1.22.9

322008-091.93+5%1.23.5

332009-101.63-16%0.92.8

342010-111.49-9%1.02.0

352011-121.43-4%0.92.1detail
362012-131.45+2%0.91.8detail
372013-141.46+1%0.91.9detail
382014-151.27-14%0.81.7detail

Seas Year A18-49+ Label Now15 y2y Lo Hi Premiere Finale
252001-02 78 marginal1.32 39 111 104 72
262002-03 63 solid(Fri)1.06 -19% 43 88 57 59
272003-04 73 solid(Fri)1.23 +16% 37 104 69 74
282004-05 68 solid(Fri)1.14 -7% 49 96 74 49
292005-06 64 solid(Fri)1.08 -6% 44 84 71 71
302006-07 63 solid(Fri)1.06 -1% 32 82 58 58
312007-08 55 flop0.93 -12% 36 88 48 57
322008-09 64 solid(Fri)1.08 +16% 40 116 57 53
332009-10 58 flop0.97 -10% 32 99 82 46
342010-11 58 flop0.98 +1% 39 79 63 59
352011-12 60 solid(Fri)1.02 +3% 38 89 51 51
362012-13 69 solid(Fri)1.16 +14% 43 85 85 66
372013-14 78 hit(Fri)1.31 +13% 48 101 69 85
382014-15 75 hit(Fri)1.27 -3% 48 101 95 65
AVERAGE (2001-15):66solid(Fri)



48 Hours (CBS, 1989-15)

Seas Year Timeslot Avg y2y Lo Hi Results Grade
132001-02Fri 10:00, Wed 10:002.53-26%1.34.7

142002-03Fri 8:00, Wed 10:002.49-2%1.84.1

152003-04Sat 8:00, Wed 10:002.37-5%1.53.5

162004-05Saturday 10:002.12-11%1.63.1

172005-062.08-2%1.43.0

182006-072.07-0%1.22.8

192007-081.64-21%0.82.4

202008-091.61-2%1.22.2

212009-101.34-16%1.01.7

222010-111.20-11%0.81.7

232011-121.16-4%0.91.3detail
242012-131.00-13%0.71.3detail
252013-140.83-17%0.51.2detail
262014-150.82-2%0.61.1detail

Seas Year A18-49+ Label Now15 y2y Lo Hi Premiere Finale
132001-02 59 flop0.99 30 109 70 86
142002-03 56 flop0.94 -4% 41 93 43 66
152003-04 58 flop0.98 +4% 37 86 42 57
162004-05 52 flop0.87 -11% 39 76 61 39
172005-06 51 flop0.86 -1% 34 74 49 39
182006-07 55 flop0.93 +7% 32 74 64 48
192007-08 50 flop0.83 -10% 24 72 45 42
202008-09 53 flop0.90 +8% 40 73 60 50
212009-10 48 flop0.80 -11% 36 60 50 53
222010-11 47 flop0.80 -1% 31 67 51 43
232011-12 49 flop0.82 +3% 38 55 51 42
242012-13 48 flop0.80 -3% 33 62 43 38
252013-14 44 flop0.74 -7% 27 64 53 42
262014-15 49 flop0.82 +10% 36 65 59 54
AVERAGE (2001-15):51flop



60 Minutes (CBS, 1968-15)

Seas Year Timeslot Avg y2y Lo Hi Results Grade
342001-02Sunday 7:003.22+0%1.95.0

352002-032.94-9%1.95.2

362003-043.03+3%1.75.6

372004-053.14+3%1.75.4

382005-063.03-4%1.85.6

392006-072.75-9%1.64.9

402007-082.56-7%1.45.0

412008-092.73+7%1.56.3

422009-102.37-13%1.14.0

432010-112.27-4%1.44.0

442011-122.29+1%1.24.8detail
452012-132.11-8%1.24.9detail
462013-141.96-7%1.04.0detail
472014-151.73-12%0.83.9detail

Seas Year A18-49+ Label Now15 y2y Lo Hi Premiere Finale
342001-02 75 marginal1.26 44 116 70 60
352002-03 66 flop1.12 -11% 43 118 75 45
362003-04 75 marginal1.26 +13% 42 138 64 47
372004-05 77 marginal1.29 +3% 42 132 51 42
382005-06 75 marginal1.25 -3% 44 138 116 44
392006-07 73 marginal1.23 -2% 42 130 61 48
402007-08 77 marginal1.30 +6% 42 151 82 48
412008-09 91 marginal1.53 +17% 50 209 73 50
422009-10 84 marginal1.42 -7% 39 142 114 39
432010-11 89 marginal1.50 +6% 55 157 122 63
442011-12 97 marginal1.63 +8% 51 203 97 63
452012-13 100 solid1.68 +3% 57 233 81 57
462013-14 104 solid1.75 +4% 53 212 74 69
472014-15 103 solid1.73 -1% 48 232 208 59
AVERAGE (2001-15):85marginal



America's Funniest Home Videos (ABC, 1990-15)

Seas Year Timeslot Avg y2y Lo Hi Results Grade
122001-02Friday 8:002.70+9%2.13.6

132002-033.28+21%2.54.3

142003-04Sunday 7:002.63-20%2.23.2

152004-052.75+5%1.93.5

162005-062.82+2%2.13.5

172006-072.61-7%1.83.4

182007-082.36-9%1.72.9

192008-092.15-9%1.62.8

202009-102.03-6%1.62.7

212010-111.77-13%1.42.2

222011-121.60-10%1.12.2detail
232012-131.49-7%1.31.8detail
242013-141.40-6%1.01.6detail
252014-151.33-5%0.91.7detail

Seas Year A18-49+ Label Now15 y2y Lo Hi Premiere Finale
122001-02 63 solid(Fri)1.05 49 84 58 60
132002-03 74 solid(Fri)1.25 +18% 57 97 63 68
142003-04 65 flop1.09 -12% 54 79 59 69
152004-05 67 flop1.13 +4% 47 86 47 54
162005-06 69 flop1.17 +3% 52 86 64 59
172006-07 69 flop1.16 -0% 48 90 72 58
182007-08 71 marginal1.20 +3% 51 88 78 51
192008-09 71 marginal1.20 +0% 53 93 86 53
202009-10 72 marginal1.21 +1% 57 96 78 71
212010-11 69 flop1.17 -3% 55 87 75 63
222011-12 68 flop1.14 -3% 47 93 63 63
232012-13 71 marginal1.19 +4% 62 85 71 81
242013-14 74 marginal1.25 +5% 53 85 64 85
252014-15 79 marginal1.33 +6% 54 101 71 83
AVERAGE (2001-15):70marginal



CFB on Fox (Fox, 2012-14)

Seas Year Timeslot Avg y2y Lo Hi Results Grade
12012-13Saturday 8:001.060.61.6detail
22013-140.79-25%0.51.2detail
32014-150.82+4%0.42.1detail


Seas Year A18-49+ Label Now15 y2y Lo Hi Premiere Finale
12012-13 50 flop0.84 28 76 28 33
22013-14 42 flop0.71 -17% 27 64 58 37
32014-15 49 flop0.82 +16% 24 125 24 42
AVERAGE:47flop



Dateline (NBC, 1992-15) (Friday editions only)

Seas Year Timeslot Avg y2y Lo Hi Results Grade
102001-02Friday (various)3.43+7%2.54.3

112002-033.14-8%1.63.9

122003-042.86-9%2.14.6

132004-052.36-18%1.73.1

142005-062.37+0%1.43.8

152006-072.10-11%1.63.2

162007-081.96-7%1.43.2

172008-091.46-26%1.12.1

182009-101.54+6%1.32.0

192010-111.42-8%0.71.9

202011-121.32-7%0.82.0detail
212012-131.29-2%0.82.0detail
222013-141.26-2%1.01.5detail
232014-151.16-8%0.91.5detail

Seas Year A18-49+ Label Now15 y2y Lo Hi Premiere Finale
102001-02 80 hit(Fri)1.34 58 100 98 67
112002-03 71 solid(Fri)1.19 -11% 36 88 75 36
122003-04 70 solid(Fri)1.19 -1% 52 114 69 54
132004-05 58 flop0.97 -18% 42 76 76 69
142005-06 58 flop0.98 +1% 34 94 52 47
152006-07 56 flop0.94 -4% 42 85 85 45
162007-08 59 flop1.00 +6% 42 97 57 42
172008-09 48 flop0.81 -18% 37 70 37 43
182009-10 55 flop0.92 +13% 46 71 53 53
192010-11 56 flop0.94 +2% 28 75 63 43
202011-12 56 flop0.94 -0% 34 85 85 68
212012-13 61 solid(Fri)1.03 +10% 38 95 43 52
222013-14 67 solid(Fri)1.13 +9% 53 80 69 69
232014-15 69 solid(Fri)1.16 +3% 54 89 83 54
AVERAGE (2001-15):62solid(Fri)



Saturday Night Football (ABC, 2006-15)

Seas Year Timeslot Avg y2y Lo Hi Results Grade
12006-07Saturday 8:002.90+8%1.85.0

22007-082.22-24%1.34.1

32008-092.72+22%1.24.7

42009-102.37-13%1.44.0

52010-111.98-16%1.22.7

62011-122.23+13%0.93.4detail
72012-132.15-4%0.75.1detail
82013-141.80-16%0.63.1detail
92014-151.93+7%0.94.2detail

Seas Year A18-49+ Label Now15 y2y Lo Hi Premiere Finale
12006-07 77 hit(Fri)1.29 48 133 80 133
22007-08 67 solid(Fri)1.13 -13% 39 124 54 124
32008-09 90 hit(Fri)1.52 +35% 40 156 63 96
42009-10 84 hit(Fri)1.41 -7% 50 142 96 142
52010-11 78 hit(Fri)1.31 -7% 47 106 63 106
62011-12 95 hit(Fri)1.59 +21% 38 144 114 80
72012-13 102 hit(Fri)1.72 +8% 33 242 142 71
82013-14 96 hit(Fri)1.61 -6% 32 165 165 90
92014-15 115 hit(Fri)1.93 +20% 54 250 113 184
AVERAGE:79hit(Fri)

We're starting with the beginning of Saturday Night Football as a season-long franchise in 2006. ABC aired some college games in primetime before that (about four per year in my records), but 2006 was the year it ramped up to 10+ per season.



Monday/Sunday Night Football (ABC/NBC, 1970-15)

Seas Year Timeslot Avg y2y Lo Hi Results Grade
322001-02Monday 9:00, ABC6.84-26%4.28.4

332002-037.34+7%6.28.5

342003-046.79-7%5.08.0

352004-056.61-3%4.58.1

362005-066.41-3%4.39.1

12006-07Sunday 8:30, NBC6.66+4%4.78.8

22007-086.34-5%4.78.6

32008-096.38+1%3.99.0

42009-107.82+23%5.914.6

52010-118.26+6%6.710.7

62011-128.36+1%5.210.9detail
72012-138.16-2%6.711.0detail
82013-147.90-3%5.610.3detail
92014-157.64-3%6.110.2detail

Seas Year A18-49+ Label Now15 y2y Lo Hi Premiere Finale
322001-02 159 big hit2.67 98 195 195 172
332002-03 166 big hit2.79 +4% 140 192 188 156
342003-04 168 big hit2.82 +1% 123 197 190 168
352004-05 162 big hit2.72 -3% 110 199 174 150
362005-06 158 big hit2.65 -3% 106 224 190 128
12006-07 177 big hit2.97 +12% 125 234 207 125
22007-08 191 big hit3.22 +8% 142 260 223 178
32008-09 212 megahit3.57 +11% 130 299 180 180
42009-10 278 megahit4.67 +31% 210 519 306 217
52010-11 325 megahit5.47 +17% 264 421 421 271
62011-12 354 megahit5.95 +9% 220 461 461 415
72012-13 387 megahit6.52 +10% 318 522 460 498
82013-14 419 megahit7.05 +8% 297 547 547 494
92014-15 454 megahit7.64 +8% 363 607 607 392
AVERAGE (2001-15):258megahit

These numbers combine the two main broadcast primetime football franchises, Monday Night Football on ABC (2001-05) and Sunday Night Football on NBC (2006-present). We may add some more cable numbers later and be able to separate Monday and Sunday, but this combo is it for now.



Thursday Night Football (CBS, 2014)

Seas Year Timeslot Avg y2y Lo Hi Results Grade
12014-15Thursday 8:305.914.57.5detail

Seas Year A18-49+ Label Now15 y2y Lo Hi Premiere Finale
12014-15 352 megahit5.91 268 446 446 398
AVERAGE:352megahit

For now, these numbers are the combined deliveries of the simulcast on CBS and NFL Network.

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