Monday, August 31, 2015

Cablemetrics: Fear the Walking Dead, The Strain, Public Morals, Switched at Birth


These numbers are current through Thursday, August 27.

WHAT MATTERS:
  • Plenty has already been said about the huge debut of Fear the Walking Dead (4.93), which enters this table at well over four times the next biggest show. There are definitely a lot of different ways of looking at this. If it were a The Walking Dead episode, it would be just the forty-seventh biggest episode of that series. But if it were a broadcast drama episode, it would be the ninth-biggest one of those in the last four-plus years! (Trailing only six Empires and two Super Bowl lead-outs.) The bottom line is that it's OK to be a tad underwhelmed by this 4.93 in the context of The Walking Dead's history, but TWD is such an incredible anomaly that it will still be unbelievably enormous in any other context.
  • Of the shows that had to face FtWD head-to-head, it was FX's similar-themed The Strain that had the ugliest result, down 33% to a 0.40. It's already renewed, but this is pretty marginal territory, and it'd be nice to see a rebound last night when it overlapped with FtWD for only like a minute or so. Showtime's dramas Ray Donovan (0.43) and Masters of Sex (0.10) were also on the down swing, while HBO's Ballers (0.71) and The Brink (0.36) finales went down a notch. But TNT's The Last Ship (0.70) and Falling Skies (0.47) held up quite well.
  • Late August is an uncommon time for premieres, and the other ones this week didn't go quite as well as FtWD. TNT's period drama Public Morals (0.28) held less than half of its lead-in from Rizzoli and Isles (0.63) on premiere night. Unless it can turn things around in subsequent weeks, it will be a downgrade on the already low-rated previous occupant Proof
  • And ABC Family brought back Switched at Birth (0.35) for the second half of season four, just barely edging the series low from March. This is another one of those points that has a pretty reasonable year-to-year decline (-19%), but it grew significantly post-premiere last year so it will have to do it again to stay on that pace. Seems unlikely, but then I said that about Ray Donovan... 
  • And finally, since we mentioned the low-rated FX comedies last week, it's worth noting that SexDrugsRockRoll (0.40) and Married (0.32) had huge bounce-backs to new season highs this week, riding a big 0.9 movie lead-in. (And if cable movies half similar half-hour breakdowns to broadcast ones, it may have been much higher than 0.9 by the end.) These points won't really matter if they go all the way back to normal next week, but it seems to have at least gotten them some extra sampling.
FULL TABLE:

Show Net This Week This Season
Ep# A18-49 Last Seas Avg
y2y
Proj
Proj +
Skew
Fear the Walking Dead AMC1 4.93 n/a1 4.93 n/a 4.93 293 62%
Rick and Morty ADSM5 1.06 +12%2 1.03 +78% 1.17 69 63%
The Haves and the Have Nots OWN21 0.98 +13%2 0.91 -1% 0.91 54 37%
Ballers HBO10 0.71 -8%1 0.84 n/a 0.84 50 63%
The Last Ship TNT11 0.70 +1%2 0.72 -32% 0.72 43 31%
Rizzoli and Isles TNT11 0.63 -15%6 0.69 -28% 0.69 41 20%
The Strain FX7 0.40 -33%2 0.62 -42% 0.59 35 56%
Suits USA10 0.62 +2%5 0.61 -21% 0.61 36 35%
Power STRZ10 n/a n/a2 0.57 +78% 0.57 34 57%
Girl Meets World DISN14 0.46 -6%2 0.51 -15% 0.50 30 29%
Teen Wolf MTV10 0.44 -2%5 0.50 -30% 0.49 29 54%
Mr. Robot USA9 n/a n/a1 0.48 n/a 0.48 29 43%
Falling Skies TNT9 0.47 +7%5 0.47 -37% 0.45 27 31%
Devious Maids Life13 0.55 +20%3 0.46 -24% 0.46 28 44%
The Brink HBO10 0.36 -10%1 0.46 n/a 0.46 27 54%
Ray Donovan SHO7 0.43 -20%3 0.44 -3% 0.50 30 42%
Tyrant FX11 0.42 +17%2 0.37 -31% 0.37 22 40%
Young and Hungry ABCF12 0.31 -26%2 0.37 -10% 0.37 22 63%
Switched at Birth ABCF11 0.35 n/a4 0.35 -19% 0.45 27 45%
Scream MTV9 0.28 -7%1 0.34 n/a 0.33 20 57%
Murder in the First TNT12 0.28 -15%2 0.31 -30% 0.31 19 19%
Hell on Wheels AMC6 0.29 -6%5 0.31 -21% 0.29 17 22%
Graceland USA10 0.30 -3%3 0.29 -39% 0.29 17 44%
SexDrugsRockRoll FX7 0.40 +111%1 0.29 n/a 0.32 19 55%
Public Morals TNT1 0.28 n/a1 0.28 n/a 0.28 17 17%
Dominion Syfy8 0.21 -19%2 0.27 -43% 0.27 16 36%
Chasing Life ABCF8 0.28 +4%2 0.27 -45% 0.27 16 48%
Defiance Syfy12 0.24 +14%3 0.25 -47% 0.25 15 28%
Dark Matter Syfy11 0.26 +24%1 0.25 n/a 0.25 15 31%
Killjoys Syfy10 0.21 +5%1 0.23 n/a 0.23 14 31%
Married FX7 0.32 +68%2 0.22 -42% 0.21 12 60%
Kevin from Work ABCF4 0.10 -50%1 0.17 n/a 0.13 8 54%
Playing House USA5 0.17 -15%2 0.16 -55% 0.18 11 53%
Masters of Sex SHO7 0.10 -41%3 0.14 -49% 0.13 8 29%
True Detective HBO


2 1.15 +17% 1.15 68 56%
Pretty Little Liars ABCF


6 0.89 -7% 0.89 53 56%
The Game BET


9 0.63 -24% 0.63 37 56%
Major Crimes TNT


4 0.60 -29% 0.60 36 18%
The Fosters ABCF


3 0.48 -18% 0.48 29 51%
Clipped TBS


1 0.45 n/a 0.45 26 46%
Humans AMC


1 0.39 n/a 0.39 23 42%
Baby Daddy ABCF


4 0.37 -14% 0.37 22 61%
Melissa and Joey ABCF


4 0.36 -21% 0.36 22 62%
Complications USA


1 0.35 n/a 0.35 21 31%
Royal Pains USA


7 0.35 -35% 0.35 21 31%
Stitchers ABCF


1 0.34 n/a 0.34 20 51%
Proof TNT


1 0.31 n/a 0.31 19 19%
UnREAL Life


1 0.27 n/a 0.27 16 49%
Halt and Catch Fire AMC


2 0.16 -35% 0.16 10 39%
Becoming Us ABCF


1 0.11 n/a 0.11 6 46%

The Cablemetrics table can be sorted by clicking any of the categories at the top (and a second click will sort in the other direction.) After having sorted by a category, you can hold SHIFT and click another category to sort by the second category within the first.

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