Wednesday, August 12, 2015

SpotVault - A Wicked Offer (CW) - Summer 2015 Ratings





A Wicked Offer
Wednesdays, 9/8c, CW







Summer 2015 Original Ratings

Info Ratings Breakdowns Metrics
# Day Date Time Length Viewers A18-49 Share Lead 1st 2nd True Sitch
1We8/5/20159:001:000.690.310.4 0.3 0.30.49 -38%
2We8/12/20159:001:000.710.310.4 0.2 0.30.47 -36%
3We8/19/20159:001:000.640.210.4 0.3 -41%
4We8/26/20159:001:000.670.310.5 0.5 -36%
5We9/2/20159:001:000.590.210.4 0.3 -31%
AVERAGES TO DATE: Viewers A18-49 Skew y2y True Sitch
0.66 0.26 50% 0.41 -37%
A18-49+
15

Timeslot Stats:

Info Overall Viewing/Competition Lead-in Seasonal
# Date A18-49 True Sitch PUT Comp Defl C+D Sitch LI eLI Sitch Mult Sitch
1 8/5/2015 0.3 0.49 -0.19 -38% 25.7 3.7 5.5 9.1 -0.10 0.4 0.3 -0.03 1.113 -0.05
2 8/12/2015 0.3 0.47 -0.17 -36% 26.5 3.6 5.0 8.6 -0.09 0.4 0.3 -0.03 1.109 -0.05
3 8/19/2015 0.2 0.3 -0.14 -41% 25.4 3.7 5.7 9.4 -0.11 0.4 0.4 -0.01 1.060 -0.02
4 8/26/2015 0.3 0.5 -0.17 -36% 26.0 3.7 5.2 8.9 -0.10 0.5 0.4 -0.02 1.137 -0.06
5 9/2/2015 0.2 0.3 -0.09 -31% 28.0 4.0 4.0 8.0 -0.07 0.4 0.5 -0.01 1.075 -0.02

AVERAGES: 0.26 0.41 -0.15 -37%
STDDEV: 0.05 0.09
STDDEV%: 21% 22%

Summer 2015 Encore Ratings

Coming soon...

KEY (click to expand)
Viewers - The number of total viewers age 2+ (in millions) watching the program.
A18-49 -Percentage of US TV-owning adults 18-49 watching the program.
Share - Percentage of US TV-watching adults 18-49 watching the program.
Lead - Adults 18-49 rating of the show's lead-in (last half hour).
True - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in.
Sitch - The percent difference between True and 18-49 rating, or a measure of how easy or difficult a given show's timeslot is.
Skew - Percentage of adults 18-49 within the show's total viewership.
y2y - Difference between the season-to-date A18-49 average and the A18-49 average from one year ago through the same number of episodes.
A18-49+ - The season-to-date adults 18-49 average compared with the season-to-date average for all original non-scripted series on the big four networks.

More on these numbers here.

More SpotVault in the Index.

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