Monday, August 17, 2015

Cablemetrics: Pretty Little Liars, True Detective, Fear the Walking Dead, Kevin from Work


These numbers are current through Thursday, August 13.

WHAT MATTERS:
  • The week's biggest mover was the summer finale of Pretty Little Liars, which exploded from its normal 0.8ish level all the way to a whooping 1.39, the biggest rating for a scripted original since the True Detective premiere. It was the show's biggest same-day rating in almost two years, and in its six summer runs it's only had one rating bigger (a 1.40 on 8/27/13).
  • HBO also wrapped its top summer show True Detective, which (at least for another couple weeks) still has the highest average on cable this summer. Though Detective got a 25% bounce to 1.21 for the finale, it was still by far the worst point on a year-to-year basis all season, since last season's finale zoomed all the way to 1.57. But it's definitely coming back if the creative forces are on board.
  • In a cable summer where 1.0+ ratings are a rarity, you may not have noticed something else that got there this week: AMC's five-minute sneak peek of Fear the Walking Dead, which averaged 2.37 million viewers and a 1.1 rating on Sunday at 9:36 AM. Everyone who has a DVR season pass for The Walking Dead originals picked this thing up, and that's clearly where the viewership came from; the surrounding episodes in The Walking Dead marathon that morning averaged 0.3 and 0.4. So this is probably more about AMC taking advantage of the huge swath of people season passing TWD than any real indicator of interest in Fear the Walking Dead (though I'm sure FtWD will be just fine).
  • ABC Family's comedy Kevin from Work had a slow start with a 0.24 at 8:00 and 0.14 at 8:30. It seems like the network must have overestimated the initial interest here to make it launch on its own and (in future weeks) occupy the top of the hour as a lead-in to Young and Hungry rather than the other way around.
    FULL TABLE:

    Show Net This Week This Season
    Ep# A18-49 Last Seas Avg
    y2y
    Proj
    Proj +
    Skew
    True Detective HBO8 1.21 +25%2 1.15 +17% 1.15 68 56%
    Rick and Morty ADSM3 0.97 -13%2 1.04 +93% 1.27 75 63%
    The Haves and the Have Nots OWN19 0.95 +6%2 0.90 -2% 0.91 54 37%
    Pretty Little Liars ABCF10 1.39 +65%6 0.89 -7% 0.89 53 56%
    Ballers HBO8 0.87 +14%1 0.87 n/a 0.87 52 63%
    The Last Ship TNT9 0.76 -1%2 0.72 -32% 0.72 43 31%
    Rizzoli and Isles TNT9 0.75 +19%6 0.69 -29% 0.68 41 21%
    The Strain FX5 0.57 -3%2 0.66 -39% 0.63 37 57%
    Suits USA8 0.68 +15%5 0.61 -21% 0.61 36 35%
    Major Crimes TNT10 0.58 -19%4 0.60 -29% 0.60 36 18%
    Power STRZ9 0.65 +30%2 0.55 +75% 0.55 33 57%
    Girl Meets World DISN12 0.49 +0%2 0.52 -17% 0.49 29 30%
    Teen Wolf MTV8 0.43 -14%5 0.51 -30% 0.50 30 54%
    Mr. Robot USA8 0.44 -6%1 0.48 n/a 0.47 28 43%
    Falling Skies TNT7 0.54 +4%5 0.48 -40% 0.43 25 31%
    The Fosters ABCF9 0.40 -26%3 0.48 -18% 0.49 29 51%
    The Brink HBO8 0.39 -15%1 0.48 n/a 0.46 27 54%
    Devious Maids Life11 0.44 +7%3 0.46 -23% 0.47 28 44%
    Clipped TBS9 0.52 -2%1 0.44 n/a 0.45 27 46%
    Ray Donovan SHO5 0.44 -8%3 0.42 -6% 0.49 29 42%
    Humans AMC7 0.42 +24%1 0.40 n/a 0.40 24 42%
    Tyrant FX9 0.49 +26%2 0.37 -32% 0.37 22 40%
    Scream MTV7 0.30 -9%1 0.35 n/a 0.34 20 56%
    Complications USA10 0.34 +21%1 0.35 n/a 0.35 21 31%
    Murder in the First TNT10 0.32 -11%2 0.32 -30% 0.32 19 19%
    Proof TNT9 0.40 +48%1 0.31 n/a 0.32 19 19%
    Hell on Wheels AMC4 0.30 +0%5 0.31 -25% 0.28 17 21%
    Graceland USA8 0.25 +19%3 0.29 -42% 0.27 16 44%
    SexDrugsRockRoll FX5 0.21 -32%1 0.29 n/a 0.25 15 52%
    Dominion Syfy6 0.23 -15%2 0.28 -40% 0.28 17 36%
    Chasing Life ABCF6 0.27 +13%2 0.27 -47% 0.26 16 48%
    Defiance Syfy10 0.30 +25%3 0.25 -46% 0.25 15 29%
    Dark Matter Syfy9 0.25 +0%1 0.25 n/a 0.25 15 30%
    Killjoys Syfy8 0.26 +13%1 0.24 n/a 0.24 14 31%
    Married FX5 0.12 -37%2 0.20 -47% 0.19 11 56%
    Kevin from Work ABCF2 0.19 n/a1 0.19 n/a 0.15 9 51%
    Playing House USA3 0.17 +42%2 0.15 -59% 0.16 10 52%
    Masters of Sex SHO5 0.15 -6%3 0.14 -49% 0.13 8 32%
    Becoming Us ABCF10 0.06 -33%1 0.11 n/a 0.11 6 46%
    The Game BET


    9 0.63 -24% 0.63 37 56%
    Baby Daddy ABCF


    4 0.37 -14% 0.37 22 61%
    Melissa and Joey ABCF


    4 0.36 -21% 0.36 22 62%
    Royal Pains USA


    7 0.35 -35% 0.35 21 31%
    Stitchers ABCF


    1 0.34 n/a 0.34 20 51%
    UnREAL Life


    1 0.27 n/a 0.27 16 49%
    Halt and Catch Fire AMC


    2 0.16 -35% 0.16 10 39%

    The Cablemetrics table can be sorted by clicking any of the categories at the top (and a second click will sort in the other direction.) After having sorted by a category, you can hold SHIFT and click another category to sort by the second category within the first.

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