Friday, August 7, 2015

War of 18-49 Update, Royal Pains (Summer 2015)

Let's take a look at the Summer 2015 season (the seventh overall) of Royal Pains on USA.

TimeslotLo AvgHi y2yA18-49+Results
Tuesday 10:000.3 0.350.4 -33%21 detail

Rating the Ratings: In a shortened seventh season, USA's oldest remaining drama shed almost exactly a third of its demo audience for the second straight season, and for the third time in four seasons. It really had only two somewhat significant departures from the 0.35 average: the 0.41 premiere on June 2 and a random 0.28 on June 30. This trend is more disheartening for this season since it got a better lead-in from the reality series Chrisley Knows Best. I gave it a D- for this kind of decline last year, before I'd taken a bigger-picture look at the cable landscape. But even with a little better context now, -33% is still a decidedly above average drop, especially considering its solid lead-in. Grade: D+.

Here's the now updated War of 18-49 post for Royal Pains.

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