Friday, August 14, 2015

War of 18-49 Update, Hawaii Five-0 (2014-15)

Let's take a look at the 2014-15 season (the fifth overall) of Hawaii Five-0 on CBS.

Timeslot Lo Avg Hi y2y A18-49+ Label y2y Results
Friday 9:001.1 1.241.5 -13%74solid(Fri) -2% detail

Rating the Ratings: After a very healthy transition to Friday in season four, Hawaii Five-0 lost a little ground relative to the league average in season five. Part of this was its decreased lead-in, as The Amazing Race was a weaker player than previous occupant Undercover Boss, especially in the fall, and the show spiked back into the mid-1's when the Boss returned in January. But the overall lead-in decline year-to-year was pretty similar to what Five-0 itself did. (Remember that Five-0 aired after low-rated Unforgettable episodes in spring 2014.) In the end, it was part of a very crowded club of similar-strength dramas, but it survived to another year at 9/8c. Grade: B-.

Here's the now updated War of 18-49 post for Hawaii Five-0.

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