Monday, August 17, 2015

War of 18-49 Update, American Dad! (2014-15)

Let's take a look at the 2014-15 season (the eleventh overall) of American Dad! on TBS.

TimeslotLo AvgHi y2yA18-49+Results
Monday 9:000.5 0.590.7 -64%35 detail

Rating the Ratings: Perhaps no show on TV better represents the continued power of scheduling and branding on TV than American Dad! The show still cracks the occasional 1.0 for repeats as part of the beastly Adult Swim empire, but it was at a consistent 0.6 for original episodes this season on TBS, down nearly two-thirds from its Fox average in 2013-14. What would it have done for these episodes if given the Adult Swim platform? We'll never know, but it's clear that a lot of that crowd never found the show's new original home. I hate to kill the show grade-wise since that is obviously a big part of the story here, but I can't help but think TBS was looking for more of a splash than this, even with the knowledge that it had to be more of a self-starter. Grade: D.

Here's the now updated War of 18-49 post for American Dad!

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