Wednesday, August 5, 2015

SpotVault - Significant Mother (CW) - Summer 2015 Ratings





Significant Mother
Mondays, 9:30/8:30c, CW







Summer 2015 Original Ratings

Info Ratings Metrics
# Day Date Time Length Viewers A18-49 Share Lead True Sitch
1Mo8/3/20159:300:300.840.310.4 0.43 -31%
2Mo8/10/20159:300:300.730.210.5 0.27 -27%
3Mo8/17/20159:300:300.620.210.5 0.3 -36%
4Mo8/24/20159:300:300.680.210.4 0.3 -34%
5Mo8/31/20159:300:300.870.310.7 0.4 -19%
6Mo9/7/20159:300:300.650.21
AVERAGES TO DATE: Viewers A18-49 Skew y2y True Sitch
0.73 0.23 41% 0.34 -29%
A18-49+
14

Timeslot Stats:

Info Overall Viewing/Competition Lead-in Seasonal
# Date A18-49 True Sitch PUT Comp Defl C+D Sitch LI eLI Sitch Mult Sitch
1 8/3/2015 0.3 0.43 -0.13 -31% 28.4 4.9 3.2 8.1 -0.07 0.4 0.3 -0.03 1.073 -0.03
2 8/10/2015 0.2 0.27 -0.07 -27% 28.3 5.3 3.0 8.3 -0.08 0.5 0.6 +0.02 1.047 -0.01
3 8/17/2015 0.2 0.3 -0.11 -36% 26.6 4.7 4.4 9.0 -0.10 0.5 0.5 +0.01 1.064 -0.02
4 8/24/2015 0.2 0.3 -0.10 -34% 27.8 4.3 3.9 8.2 -0.07 0.4 0.4 -0.01 1.057 -0.02
5 8/31/2015 0.3 0.4 -0.07 -19% 28.4 4.9 3.2 8.1 -0.07 0.7 0.6 +0.03 1.078 -0.03

AVERAGES: 0.24 0.34 -0.10 -29%
STDDEV: 0.05 0.06
STDDEV%: 23% 19%

Summer 2015 Encore Ratings

Coming soon...

KEY (click to expand)
Viewers - The number of total viewers age 2+ (in millions) watching the program.
A18-49 -Percentage of US TV-owning adults 18-49 watching the program.
Share - Percentage of US TV-watching adults 18-49 watching the program.
Lead - Adults 18-49 rating of the show's lead-in (last half hour).
True - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in.
Sitch - The percent difference between True and 18-49 rating, or a measure of how easy or difficult a given show's timeslot is.
Skew - Percentage of adults 18-49 within the show's total viewership.
y2y - Difference between the season-to-date A18-49 average and the A18-49 average from one year ago through the same number of episodes.
A18-49+ - The season-to-date adults 18-49 average compared with the season-to-date average for all original non-scripted series on the big four networks.

More on these numbers here.

More SpotVault in the Index.

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