Thursday, August 20, 2015

War of 18-49 Update, Bob's Burgers (2014-15)

Let's take a look at the 2014-15 season (the fifth overall) of Bob's Burgers on Fox.

Timeslot Lo Avg Hi y2y A18-49+ Label y2y Results
Sun 7:30, Sun 9:300.9 1.232.0 -16%73marginal -6% detail

Rating the Ratings: Bob's Burgers remained the utility player in Fox's slowly weakening Sunday comedy lineup, filling in at 9:30 after the Mulaney debacle and shoved to 7:30 whenever the network had something else for 9:30. Its average at 9:30 was actually only a couple tenths higher than at 7:30, making the 7:30 airings generally more impressive. This is not a significantly different situation than last year; this year, it aired 12 eps at 9:30 and nine at 7:30, while last year it was 11 apiece at 8:30 and 7:00. If anything, the overall situation was probably easier this year, but it was jerked back and forth so often that it probably cancels some of that out. Grade: C.

Here's the now updated War of 18-49 post for Bob's Burgers.

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