Monday, November 3, 2014

SpotVault - The McCarthys (CBS) - 2014-15 Ratings





The McCarthys
Thursdays, 9:30/8:30c, CBS







2014-15 Original Ratings

Info Ratings Metrics
# Day Date Time Length Viewers A18-49 Share Lead True Sitch
1Th10/30/20149:300:308.081.752.4 1.48 +15%
2Th11/6/20149:300:306.671.552.1 1.39 +8%
3Th11/13/20149:300:306.361.442.1 1.27 +10%
4Th11/20/20149:300:306.261.442.2 1.28 +10%
5Th11/27/20149:300:305.331.141.5 1.43 -23%
6Th12/4/20149:300:306.081.441.9 1.40 -0%
7Th12/11/20149:300:306.891.652.3 1.53 +5%
8Th12/18/20149:300:306.941.651.9 1.6 +3%
9Th1/8/20159:300:307.981.752.3 1.57 +8%
10Th1/15/20159:300:306.961.552.1 1.44 +4%
11Th1/29/20159:300:307.111.652.3 1.53 +5%
AVERAGES TO DATE: Viewers A18-49 Skew y2y True Sitch
6.79 1.50 28% 1.44 +0%
A18-49+
85

Timeslot Stats:

Info Overall Viewing/Competition Lead-in Seasonal
# Date A18-49 True Sitch PUT Comp Defl C+D Sitch LI eLI Sitch Mult Sitch
1 10/30/2014 1.7 1.48 +0.22 +15% 32.7 6.5 -0.8 5.8 +0.02 2.4 2.6 +0.18 0.986 +0.02
2 11/6/2014 1.5 1.39 +0.11 +8% 31.2 6.7 -0.1 6.6 -0.06 2.1 2.5 +0.15 0.987 +0.02
3 11/13/2014 1.4 1.27 +0.13 +10% 32.4 6.7 -0.6 6.1 -0.01 2.1 2.3 +0.12 0.988 +0.02
4 11/20/2014 1.4 1.28 +0.12 +10% 32.4 6.6 -0.5 6.1 -0.01 2.2 2.3 +0.12 0.989 +0.01
5 11/27/2014 1.1 1.43 -0.33 -23% 27.3 8.1 1.4 9.5 -0.35 1.5 1.7 +0.00 0.991 +0.01
6 12/4/2014 1.4 1.40 -0.00 -0% 29.9 6.3 0.9 7.2 -0.12 1.9 2.2 +0.11 0.991 +0.01
7 12/11/2014 1.6 1.53 +0.07 +5% 28.4 4.6 2.6 7.2 -0.12 2.3 2.6 +0.18 0.992 +0.01
8 12/18/2014 1.6 1.6 +0.04 +3% 29.1 3.9 2.6 6.6 -0.06 1.9 2.1 +0.09 0.994 +0.01
9 1/8/2015 1.7 1.57 +0.13 +8% 30.5 5.6 0.9 6.5 -0.05 2.3 2.6 +0.18 0.998 +0.00
10 1/15/2015 1.5 1.44 +0.06 +4% 29.7 5.2 1.6 6.9 -0.09 2.1 2.4 +0.15 0.999 +0.00
11 1/29/2015 1.6 1.53 +0.07 +5% 30.7 7.4 -0.2 7.1 -0.11 2.3 2.6 +0.18 1.001 -0.00

AVERAGES: 1.50 1.44 +0.06 +4%
STDDEV: 0.17 0.10
STDDEV%: 12% 7%

2014-15 Encore Ratings

Info Ratings Metrics
# Day Date Time Length Viewers A18-49 Share Lead True Sitch
1Th12/25/20149:300:303.790.720.9 1.0 -31%
2Th1/1/20159:300:303.950.720.9 0.93 -25%

KEY (click to expand)
Viewers - The number of total viewers age 2+ (in millions) watching the program.
A18-49 -Percentage of US TV-owning adults 18-49 watching the program.
Share - Percentage of US TV-watching adults 18-49 watching the program.
Lead - Adults 18-49 rating of the show's lead-in (last half hour).
True - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in.
Sitch - The percent difference between True and 18-49 rating, or a measure of how easy or difficult a given show's timeslot is.
Skew - Percentage of adults 18-49 within the show's total viewership.
y2y - Difference between the season-to-date A18-49 average and the A18-49 average from one year ago through the same number of episodes.
A18-49+ - The season-to-date adults 18-49 average compared with the season-to-date average for all original non-scripted series on the big four networks.

More on these numbers here.

More SpotVault in the Index.

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