Friday, May 30, 2014

Spotted Ratings, Wednesday 5/28/14

  • Fox's return of So You Think You Can Dance (1.6) was down a somewhat reasonable 16% year-to-year against almost entirely repeat competition. It may end up being the week's top Fox series, having inched past MasterChef and 24: Live Another Day already. It will hope to hold up better post-premiere than most SYTYCD seasons, and it may have a chance with no competition of note arriving until Big Brother premieres in late June.
  • Other quick hits:
    • NBC got OK mileage out of a Last Comic Standing repeat (1.1) and an Edward Snowden interview (1.3);
    • ABC officially transferred The Goldbergs repeats to Wednesday. So far, it seems like a good fit with a 1.1 at 8:30 (fully retaining The Middle's 1.1) and a 1.2 at 9:30 (down from Modern Family's 1.4). Week two of Motive (0.9) was even;
    • And the CW's The 100 (0.6) took advantage of the lighter competition, following an Arrow repeat (0.3) with the same rating it usually posted after Arrow originals.


A18-49 Skew Last LeLa Rank y2yTLa Ty2y
The Middle (R) 1.1 30% -42% +10% 1.3
The Goldbergs (R) 1.1 34% -50% +10% 1.4
Modern Family (R) 1.4 40% -62% +0% 1.8
The Goldbergs (R) 1.2 39% -8% -14% 1.4
Motive 0.9 28% +0%+0.0-0.1 1/2 -25% +6% -14% 1.1
Hawaii Five-0 (R) 0.8 18% -68% -20% 1.0
Criminal Minds (R) 1.2 21% -55% +26% 1.6
CSI (R) 1.1 22% -44% -12% 1.3
Last Comic Standing (R) 1.1 35% -17% -34% 1.3
Inside the Mind of Edward Snowden 1.3 28% n/a -19% +73% 1.5
So You Think You Can Dance 1.6 38% n/an/an/a 1/1 -16% -38% -31% 1.9
Arrow (R) 0.2 29% -20% -50% 0.3
The 100 0.6 45% +20%+0.1+0.0 3/11 n/a +20% +50% 0.8

KEY (click to expand)
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of adults 18-49 within the show's total viewership.
Last - A18-49 difference (percent and numerical) from the show's previous episode.
LeLa - A18-49 difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes so far this season.
y2y - Percent difference between A18-49 and the show's rating a year ago.
TLa - Percent difference between A18-49 and the network's rating in the timeslot one week ago.
Ty2y - Percent difference between A18-49 and the network's rating in the timeslot one year ago.
True - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.


Spot said...

The Middle beating Modern Family out in viewers for a repeat is nice to see because we'll never see it in originals.
I expected a little more from SYTYCD, but I will still right about over.
Bravo to Motive maintaining its premiere rating. The Goldbergs probably skews more to a procedual than Mixology did anyways

Spot said...

I thought Motive would have been dinged a tick by the Edward Snowden interview as that felt more likely to cut into its 25-54 demo. Then again, shows that don't crack a 1.x are more susceptible to rounding. Either way, this is still a better performance than Nashville repeats and the older skew probably provides more help to the local news on ABC's affiliates.

Spot said...

But Motive got a more compatible lead in from The Goldbergs repeat and lost Chicago PD as procedural competition. Speaking of The Goldbergs, that 1.2 repeat after Modern Family is only .1 away from its penultimate original this year.

Spot said...

Motive is an older-skewing show. So while The Goldbergs probably leans a little heavier on the 35-49 side of the demo unlike 18-34-leaning Mixology, I thought that "improved" lead-in dynamic would be more than canceled out by facing another older-skewing show (the heavily-hyped Snowden interview) and lower HUT levels. If anything, I would think that if Motive had to face straight-laced CSI instead of soapier but still procedural Chicago PD it'd take a real hit.

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