Friday, May 30, 2014

Spotted Ratings, Memorial Weekend Roundup 5/23-5/25/14


WHAT MATTERS:
  • The return of Primetime: What Would You Do? (1.3) continued ABC's Friday unscripted momentum, matching last year's May Friday premiere (and vastly outrating its brief return on Tuesdays in December).
  • NBC's one primetime NHL playoff game prior to the finals (0.8) didn't go very well; it was well below the pre-Finals game from this night a year ago (1.1). But that was still enough to win Saturday, and it doubled up the debut of Fox's Saturday night MLB coverage (0.4).
  • Sunday, as always, was the most viewer-depressed night of the holiday weekend, with a PUT miles below all Sundays from the regular season. That sent the burn-off returns of Believe (0.7) and Crisis (0.7) down by 30% apiece. Fox's Coca-Cola 600 was down 16% from last year.

FRIDAY 5/23/14 FULL TABLE:

InfoShowTimeslotTrue
A18-49 Skew Last LeLa Rank y2yTLa Ty2y
Shark Tank (R) 1.1 28% -35% -12% 1.8
Primetime: What Would You Do? 1.3 33% +86%+0.6+0.4 1/4 +0% -13% -19% 1.9
20/20 (S) 1.4 30% n/an/an/a 1/1 +27% -15% +27% 1.9
ABC:-22%-4%
Undercover Boss (R) 0.7 24% +0% -18% 1.2
Hawaii Five-0 (R) 0.7 18% +0% +8% 1.1
Blue Bloods (R) 0.8 14% +7% +7% 1.2
CBS:+2%-2%
Dateline Fri (S) 1.2 25% n/an/an/a 1/1 -14% -6% +23% 1.9
Hannibal 0.8 43% -11%-0.1-0.1 8/13 -20% -6% -6% 1.2
NBC:-6%+14%
24: Live Another Day (R) 0.3 26% -25% -63% 0.5
Gang Related (R) 0.3 32% -65% -71% 0.6
Fox:-52%-68%
Movie: Labyrinth p2 0.2 33% n/a -58% -27% 0.3
CW:-58%-27%
Big5:-23%-15%
  
SATURDAY 5/24/14 FULL TABLE:

InfoShowTimeslotTrue
A18-49 Skew Last LeLa Rank y2yTLa Ty2y
Celebrity Wife Swap (R) 0.6 33% +9% +33% 1.1
20/20 (R) 0.6 25% -14% +0% 1.1
Nightline Primetime (S) 0.5 26% n/an/an/a 1/1 n/a -29% +11% 0.9
ABC:-13%+13%
Mike and Molly (R) 0.4 24% -20% +0% 0.7
Mike and Molly (R) 0.5 28% +25% +25% 1.0
48 Hours (R) 0.7 22% +8% -13% 1.2
CBS:+6%-7%
NHL Playoffs 0.8 42% n/an/an/a 1/1 -27% -14% -27% 1.3
NBC:-14%-27%
Baseball Night in America 0.4 28% n/an/an/a 1/1 -20% +33% -24% 0.7
Fox:+33%-24%
Big4:+1%-11%

SUNDAY 5/25/14 FULL TABLE:

InfoShowTimeslotTrue
A18-49 Skew Last LeLa Rank y2yTLa Ty2y
America's Funniest Home Videos (R) 0.8 26% -48% +33% 1.4
America's Funniest Home Videos (R) 1.0 27% -69% +25% 1.7
Castle (R) 0.6 23% -84% +9% 0.9
Motive (R) 0.5 26% -86% +11% 0.8
ABC:-76%+21%
60 Minutes (R) 0.6 13% -52% +0% 1.0
The Good Wife (R) 0.3 14% -83% -40% 0.6
The Good Wife (R) 0.3 14% -75% -25% 0.6
The Mentalist (R) 0.5 17% -67% -23% 0.9
CBS:-70%-21%
American Dream Builders 0.4 30% -20%-0.1n/a 10/10 n/a -11% -27% 0.7
Believe 0.7 30% -30%-0.3-0.7 10/10 n/a +0% +27% 1.2
Crisis 0.7 30% -30%-0.3-0.3 9/9 n/a -18% +27% 1.1
NBC:-10%-13%
NASCAR 1.6 29% +23%+0.3n/a 1/5 -16% +23% -14% 2.6
Fox:+23%-14%
Big4:-49%-9%
Mad Men 0.67 44% -6%-0.04
5/7 -20%


Devious Maids 0.58 42% +6%+0.03
4/6 -47%



KEY (click to expand)
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of adults 18-49 within the show's total viewership.
Last - A18-49 difference (percent and numerical) from the show's previous episode.
LeLa - A18-49 difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes so far this season.
y2y - Percent difference between A18-49 and the show's rating a year ago.
TLa - Percent difference between A18-49 and the network's rating in the timeslot one week ago.
Ty2y - Percent difference between A18-49 and the network's rating in the timeslot one year ago.
True - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

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