Friday, May 30, 2014

Spotted Ratings, Monday 5/26/14


WHAT MATTERS:
  • Even Gordon Ramsay isn't fixing Fox's problems right now. The return of MasterChef managed just a 1.5 demo rating, which is pretty shockingly low considering the summer 2013 season never even went below a 2.0. This is not that far from what fellow Ramsay show Hell's Kitchen has done of late, but Fox surely wanted better. And 24: Live Another Day (1.5) also took yet another hit in week four.
  • While the holiday may have hurt the overall landscape a bit, MasterChef still lost to shows on other networks that it was handily outrating last summer, like week two of ABC's The Bachelorette (1.6) and the two-hour return of NBC's American Ninja Warrior (1.6). Ninja Warrior was down just a tenth from last year's premiere, while The Bachelorette was just a tenth behind week two of last season.

FULL TABLE:

InfoShowTimeslotTrue
A18-49 Skew Last LeLa Rank y2yTLa Ty2y
The Bachelorette 1.6 34% -20%-0.4n/a 2/2 -6% -36% -15% 1.8
Castle (R) 0.9 25% -51% -28% 1.1
ABC:-41%-18%
2 Broke Girls (R) 1.0 27% -23% +11% 1.1
Friends with Better Lives 1.4 33% -13%-0.2-0.3 8/8 n/a -13% +56% 1.7
Mike and Molly (R) 1.0 25% -47% -9% 1.2
Mom (R) 0.9 23% -36% -31% 1.1
48 Hours (S) 0.9 23% n/an/an/a 1/1 n/a -31% -22% 1.2
CBS:-31%-6%
American Ninja Warrior (R) 0.8 35% -74% -73% 0.9
American Ninja Warrior 1.6 44% n/an/an/a 1/1 -6% -41% -38% 2.0
NBC:-53%-51%
MasterChef 1.5 45% n/an/an/a 1/1 -29% -6% +131% 1.7
24: Live Another Day 1.5 33% -12%-0.2-0.1 4/4 n/a -12% +150% 1.8
Fox:-9%+140%
Movie: Memorial Day 0.3 29% +0% +33% +20% 0.4
CW:+50%+20%
Big5:-35%-13%
Louie (10:00) 0.22 55% -26%-0.08
7/7 n/a


Louie (10:30) 0.22 63% -1%-0.00
8/8 n/a



KEY (click to expand)
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of adults 18-49 within the show's total viewership.
Last - A18-49 difference (percent and numerical) from the show's previous episode.
LeLa - A18-49 difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes so far this season.
y2y - Percent difference between A18-49 and the show's rating a year ago.
TLa - Percent difference between A18-49 and the network's rating in the timeslot one week ago.
Ty2y - Percent difference between A18-49 and the network's rating in the timeslot one year ago.
True - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

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