Wednesday, May 7, 2014

Spotted Ratings, Friday 5/2/14


WHAT MATTERS:
  • It's late in spring, but the #1 network on Friday just had its best Friday of the season. ABC got great mileage out of a behind-the-scenes Shark Tank special at 8/7c (1.5), which was a major improvement on the usual comedy ratings and probably did about what an original would've done in the hour. (I say that because last year, a two-hour Shark Tank finale went 1.3/1.9.) That helped vault the original Shark Tank (2.3) at 9/8c to tie last year's 2.3 series high. This late in the season, it is pretty comfortably the show's Truly strongest performance ever. Maybe The Neighbors has been hurting this show after all! Tack on an above-average 20/20 (1.7) and this was one stellar Friday night.
  • After those pesky Portland pre-emptions were taken out, Grimm (1.3) was still up another tick week-to-week, but Hannibal ended up even.
  • Shark Tank's big night mowed down competing reality Kitchen Nightmares (0.9/0.8). On CBS, Hawaii Five-0 (1.2) did not adjust off of its tie for series low, but Unforgettable (1.0) and Blue Bloods (1.5) were each on the upswing. And the CW had a rotten night, with Hart of Dixie returning to point-two territory for just the second time.

FULL TABLE:

InfoShowTimeslotTrue
A18-49 Skew Last LeLa Rank y2yTLa Ty2y
Shark Tank (R) 1.5 32% +25% +100% 2.1
Shark Tank 2.3 35% +28%+0.5+0.5 1/27 +35% +31% +35% 3.1
20/20 1.7 30% +21%+0.3+0.5 7/33 +6% +21% +10% 2.1
ABC:+26%+38%
Unforgettable 1.0 17% +11%+0.1n/a 1/5 n/a +18% -17% 1.4
Hawaii Five-0 1.2 17% -8%-0.1+0.1 20/21 -29% -4% +33% 1.7
Blue Bloods 1.5 16% +7%+0.1-0.1 3/21 +15% +11% +15% 2.0
CBS:+7%+9%
Dateline Fri 1.1 23% +0%+0.0n/a 17/24 -8% +0% +57% 1.6
Grimm 1.3 33% +8%+0.1+0.0 13/19 -32% +8% +8% 1.9
Hannibal 0.9 50% +0%+0.0+0.1 3/10 -18% +6% -14% 1.3
NBC:+5%+12%
Kitchen Nightmares 0.9 47% -25%-0.3n/a 6/7 -18% -10% -18% 1.3
Kitchen Nightmares 0.8 40% -11%-0.1n/a 8/8 -27% -33% +33% 1.2
Fox:-23%+0%
Whose Line Is It Anyway? 0.4 43% -20%-0.1n/a 5/8 n/a -20% +33% 0.6
Whose Line Is It Anyway? (R) 0.3 38% -40% +50% 0.4
Hart of Dixie 0.2 38% -33%-0.1-0.2 19/20 -60% -33% -20% 0.3
CW:-31%+10%
Big5:+1%+16%

KEY (click to expand)
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of adults 18-49 within the show's total viewership.
Last - A18-49 difference (percent and numerical) from the show's previous episode.
LeLa - A18-49 difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes so far this season.
y2y - Percent difference between A18-49 and the show's rating a year ago.
TLa - Percent difference between A18-49 and the network's rating in the timeslot one week ago.
Ty2y - Percent difference between A18-49 and the network's rating in the timeslot one year ago.
True - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

21 comments:

Spot said...

There's possibility ABC would go with 3 1/2 half blocks of comedies next season. Like this:

Friday 8 PM: in fall, double up Last Man Standing to get it to 88 episodes, then in midseason try something else there, perhaps reality show. Something compatible with Shark Tank, otherwise it wouldn't make much sense.

Tue & Wed: Modern Family, The Middle where they are + 3 newbies + The Goldbergs at... I don't know, anywhere but at Wed 9:30 PM, give that slot to something having at least theoretical chance to help 10 PM drama.

Bench: 1 or 2 newbies + Suburgatory (at episode count of 57, it doesn't really need 22 episodes order).

They would need to promote one new comedy lees in fall, while still having a veteran comedy on the bench. I know it's a long shot ABC would do it, but I came up with idea, just because both Goldbergs and Suburgatory seem unsuitable for Friday to me, while LMS seems perfectly fine there. And it would allow ABC to gradually go back to 3 comedy blocks. Which is logical, that's the department they were least successful lately.

Spot said...

Out of the box idea for ABC: 90 minute episodes of Shark Tank next season. Having itself as a lead-in clearly worked here, and if they don't think anything in development or currently on the schedule would work at 8:30 then it's a cheap option.

Spot said...

I don't know about that Friday 8pm plan. I get the feeling that they pair LMS and Suburgatory, whose numbers are borderline on Wednesdays right now. Plus, 79 is one of those "close enough" numbers that some studios aim for w/ their borderliners. (unless I'm misapplying the 'Til Death scenario again)

Spot said...

I tire of basketball's (and Grimy's, if one believes in lead-in compatibility) interference w/ Hannibal.

Spot said...

The loss of Scandal and a really off day for Modern Family resulted in ABC having no three shows, but still a ton of 2's. Once Upon a Time (2.4), Dancing with the Stars (2.4), Agents of Shield (2.1), Modern Family (2.8), Grey's Anatomy (2.6), and Shark Tank (2.2). Only CBS had more break the two barrier. I mean Fox only had Family Guy (2.1) and NBC had The Voice (3.0, 2.7) and The Blacklist (2.7)

Spot said...

Because Go On, Parks and Recreation, The Office, and Parks and Rec repeats were more compatible. Hannibal was given very incompatible lead ins last year. Grimm is not an issue.

Spot said...

Kind of sad that the Friday 10 pm shows managed to out average the Sunday 10 PM shows. Though to be fair, Shark Tank is a larger lead in than Ressurection and Grimm a larger lead in than Believe. Hawaii 5-0 was actually a tad lower than Gooe Wife though

Spot said...

ABC had a great week for the most part with OUAT rebounding, DWTS hitting highs, Castle hitting a 2.0 again, Shield inching up, The Goldbergs hitting one of its highest numbers as of recently, GA inching up and now this powerful Friday. Only Wednesday was a big blip, I wonder what caused that!

Spot said...

I don't know about reality shows, but they're developing lot of comedies. Some surely would fit at Friday 8:30 PM. Maybe Saint Francis, or The Winklers?

But I don't think it would be wise to try new comedy on Friday. If it would have bad retention out of LMS, then why don't simply leave The Neighbors there? If it would actually raise from LMS, then they're wasting newbie that could help them on Wednesday. It would have to be exactly 90% to 100% retention out of LMS to be worthwhile.

As for 90-minutes Shark Tank, isn't it in syndication somewhere? Wouldn't 90 minutes episodes make trouble for those off-network airings?

Spot said...

But Suburgatory is WB show, and ABC brass tends to be jerks about not owned comedies, they ask studio for too much of a discount in exchange for renewal. For that reason, some people think production company might move Suburgatory to cable. But I don't think so. Not because ABC are suddenly not jerks, but because they're in weaker position nowadays, overall, and especially in comedies department. So I think they'll negotiate, and find some middle solution in the end. In my opinion, possible outcomes, and from most likely to least:
1. 13 episodes midseason spackle = middle solution, gives both network and studio chance to revisit situation a year later.
2. Your option with Friday 8:30 PM in fall, and 22 episodes order. That's certainly more likely than ABC putting Goldbergs there.
3. Moves to cable, 2 seasons with 15 episodes each would do the trick.
4. Straight up cancellation, in case both ABC, and potential new cable home(s) ask too much in return.

Spot said...

I know. I think the issue is just that most audiences aren't smart enough to get Hannibal. And lack of promotion.

Spot said...

Yes, Shark Tank is on CNBC right now. If I recall correctly.

Spot said...

Mixology caused that. People want to punish ABC Wednesdays en masse for subjecting them to Mixology.

Spot said...

Either one of two things could happen with 90 minute episodes: edit them down to a 60 minute episode, or cobble two 30 minute segments together to make one "new" episode. In the latter case, Sony would be able to sell more episodes in a syndication package.

Spot said...

It's not a smarts issue. I can tell Hannibal is well made, but it is just not my thing. None of the Hannibal movies were exactly blockbusters, there is just limited appeal

Spot said...

Silence of the Lambs made 272 million at the box office. That seems pretty "wide appeal" to me. But yeah, I wrote the "not smart enough" thing after a few days of fighting some troll who thinks death metal is garbage, which tends to bring out the worst in me.

I still stand by my comments about the marketing, though.

Spot said...

Yes, it's on CNBC.

The Shark Tank format lends itself to the cobbling-together approach, I think. There might be some reshuffling of pitches if the same one appears in separate segments at either end of the show, but I've not seen if that happens.

Spot said...

Silence of the Lambs was a sleeper hit that grew after receiving significant critical acclaim. That's best case scenario for Hannibal here

Spot said...

I don't think this will happen, but Shark Tank would
be the absolute ideal show for it. The show is totally standalone not
just within every episode but within every pitch. Two 30-minute
segments could make a new episode and it'd be totally seamless.

Spot said...

Well, Hannibal Rising was made at the point where they'd strangled all the creative integrity out of the franchise. Which could be another problem plaguing the show - people think it's more akin to the later movies than the earlier ones quality-wise

Spot said...

Shark Tank adjusted to season-high 2.3 in finals. This late in the season, it's a game changer. Now ABC witnessed what it can do with compatible, strongish, reality show lead-in.


I don't think this fall they'll change anything, leave it at Friday 9 PM with comedy block at 8 PM. But in Fall 2015-16 (and maybe already next midseason), I can see everything except it.
A. Friday 8 PM new reality leading into Shark Tank

B. Friday 8-10 PM double up ST

C. If DWTS weakens, at Monday Bachelor leading into Shark Tank at 9 PM (I hope Bachelor format allows it airing 1 hour on Mon/Tue each)

D. If DWTS holds, Tuesday 8 PM leading into dramas - but that's unlikely, 8 PM test was unsuccessful, and it kinda beats the whole point of leaving at 9 PM, but with more proper lead-in.

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