Wednesday, March 26, 2014

Spotted Ratings, Friday 3/21/14


WHAT MATTERS:
  • The only real notable this Friday was the CW debuting its new Friday original lineup. Whose Line Is It Anyway? (0.6 at 8:00, 0.6 at 8:30) might be considered a bit underwhelming since many of its recent repeats have pulled 0.5's, and they're down by about half from the huge premieres last summer. But keep in mind this has always been a show (dating back to its ABC/syndication days) with big repeat value. The finals took a meaningful downturn for Hart of Dixie, now amount about the drop one would expect in this move. (It was technically even with the last episode, but that was a season low against the Olympics.)
  • CBS once again aired a basketball lineup with ratings worse than its usual Friday original ratings (but at least better than the repeat ratings this time). Both games were actually up from the pathetic 0.8/1.0 CBS got on the first Friday of last season.

FULL TABLE:

InfoShowTimeslotTrue
A18-49 Skew Last LeLa Rank y2yTLa Ty2y
Last Man Standing (R) 0.9 25% +13% -44% 1.2
The Neighbors 0.9 31% +13%+0.1+0.1 10/19 -36% +13% -36% 1.3
Shark Tank 2.1 32% +5%+0.1+0.1 2/21 n/a +5% +45% 2.7
20/20 1.8 27% -5%-0.1+0.1 3/27 +20% -5% +16% 2.3
ABC:+2%+7%
NCAA Basketball 1.0 38% -23%-0.3n/a 2/3 +25% -21% +15% 1.3
NCAA Basketball 1.3 39% +30%+0.3n/a 1/4 +30% -7% +11% 1.8
CBS:-14%+13%
Dateline Fri 1.4 23% +27%+0.3n/a 4/19 n/a +27% +100% 1.9
Grimm 1.5 33% -6%-0.1+0.3 5/15 +7% -6% +7% 1.9
Hannibal 0.9 42% +0%+0.0-0.1 2/4 n/a +0% +13% 1.2
NBC:+6%+31%
Rake 0.5 33% +0%+0.0n/a 8/9 n/a +0% -44% 0.7
Enlisted (R) 0.4 43% -20% -43% 0.7
Raising Hope 0.4 37% -20%-0.1-0.1 19/19 n/a -20% -43% 0.8
Fox:-10%-44%
Whose Line Is It Anyway? 0.6 44% n/an/an/a 1/1 -45% +100% +50% 0.8
Whose Line Is It Anyway? 0.6 44% +0%+0.0n/a 1/2 -50% +20% +100% 0.8
Hart of Dixie 0.3 37% +0%+0.0n/a 13/14 n/a +0% +50% 0.4
CW:+29%+64%
Big5:-1%+8%
Friday Night Smackdown! 0.76 37% -9%-0.08
17/26 -6%


Helix 0.43 44% -6%-0.03
5/11 n/a



KEY (click to expand)
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of adults 18-49 within the show's total viewership.
Last - A18-49 difference (percent and numerical) from the show's previous episode.
LeLa - A18-49 difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes so far this season.
y2y - Percent difference between A18-49 and the show's rating a year ago.
TLa - Percent difference between A18-49 and the network's rating in the timeslot one week ago.
Ty2y - Percent difference between A18-49 and the network's rating in the timeslot one year ago.
True - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

8 comments:

Spot said...

HA! Figures, the one night there's no formal question for the evening is the first time I get one right in three tries.

Spot said...

Both networks technically rounded to 0.5, though, which is the whole reason I try to avoid really low-rated Questions. Even if it looks like CW won, they can be totally at the mercy of rounding.

Fox could round down to 0.4 in finals, though...!

Spot said...

CW could adjust down. Apparently WGN in Chicago preempted CW lineup for Bulls at Pacers game. Pacers are No 1 East (can siide to No 2 at worst). Who'd thunk it?

Spot said...

Not to mention, of course, that Chicano Chicago is #3 in market size. NBA pre-emptions in Chicago have a history of slicing a tenth out of the ratings for CW shows.

Spot said...

With Shark Tank getting a 2 again, I'm really interested to see if its Thursday tryout will provide the headline "Shark Tank beats American Idol."

Spot said...

20/20 is having one hell of a season. It's up 1% according to the Vault, after being down less than 1%. In Plus, that's some growth

Spot said...

CW 0.458 - Fox around 0.453, between 0.440 and 0.465.
Like Spot said, TFC doesn't post repeats ratings, so we cannot be sure who won. Though, Fox lost when question is even asked.

I think CW found the right spot for Whose Line Is It Anyway, bench player coming in midseason/spring with 2 other backups (usually two midseason premieres, but next season it could be The 100 + one newbie).
Then if CW has exceptionally good fall, they just move WLIIA to summer.
If it is exceptionally bad year, they put it somewhere Mon-Thu to fix one of the holes.
If it is somewhere in the middle (like this season is), they pair it with one of poor performers on Friday.

This CW fall was middling. They had good development with The Originals being 88+ episodes show, Reign 44+ episodes, and The Tomorrow People at least earning back 9 order. Plus Supernatural is up. But auxiliary players Hart of Dixie, and Beauty and the Beast had huge drops. The Carrie Diaries too, but it was moved to Friday - so it's not as big drop as raw numbers would suggest. But considering low starting point still pretty bad.

Spot said...

My half-hour breakdowns sheet says CW 0.5, Fox 0.4. So CW wins. Though as you point out, if I had taken it out to hundredths and made CW a 0.02 or 0.03 favorite, they likely would not have covered that.

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