Friday, March 14, 2014

Spotted Ratings, Thursday 3/13/14

  • Fox returned to Thursday respectability, growing 42% week-to-week with the pulling of Rake and the plugging in of Hell's Kitchen (2.0) at 8/7c. The Hell's premiere was down from the 2.2 two-hour average to kick off last season, but comparing just 8:00 hours it was just a single tenth drop (2.1 last year). American Idol (2.2) saw no change in its move to 9/8c, but that may be a good thing considering its big drop on Wednesday.
  • The first Thursday after Daylight Saving saw some minor slippage for shows in the 8/7c hour, most noticeably The Millers (2.4). Grey's Anatomy (2.3) got nicked at 9/8c, perhaps from having some actual Fox competition in the hour.
  • And the CW's Reign (0.5) adjusted down after finals, so it was down two tenths in its first episode with a repeat The Vampire Diaries lead-in (0.3). So instead of an extremely good hold, it was more like a solid-to-neutral hold. (It's a bit worse than expected when compared directly to last week's 0.7, but that number was itself higher than normal for the show.)


A18-49 Skew Last LeLa Rank y2yTLa Ty2y
Once Upon a Time in Wonderland 0.8 32% -11%-0.1n/a 9/10 n/a -11% -38% 1.0
Grey's Anatomy 2.3 40% -12%-0.3-0.1 13/14 -12% -12% -12% 2.9
Scandal 2.8 43% +0%+0.0-0.3 11/13 n/a +2% +155% 3.0
The Big Bang Theory 4.9 36% -8%-0.4n/a 16/18 +2% -8% +2% 5.9
The Millers 2.4 29% -17%-0.5-0.4 15/17 n/a -17% -27% 2.3
Two and a Half Men 2.4 32% -8%-0.2-0.5 4/17 -27% -8% -17% 2.6
The Crazy Ones 1.7 32% +0%+0.0-0.2 16/18 n/a +6% -39% 1.7
Elementary 1.7 24% -6%-0.1+0.0 14/18 -26% -6% -26% 2.0
Community 1.0 46% +0%+0.0n/a 6/8 -9% +0% -9% 1.3
Parks and Recreation 1.2 56% -8%-0.1+0.0 6/13 -25% -8% -25% 1.6
Hollywood Game Night 1.0 44% -9%-0.1-0.1 8/9 n/a -13% -31% 1.3
Parenthood 1.2 39% +0%+0.0-0.1 9/17 n/a +0% +41% 1.5
Hell's Kitchen 2.0 47% n/an/an/a 1/1 -5% -7% -35% 2.5
American Idol Thu 2.2 32% +0%+0.0n/a 8/9 -29% +175% +13% 2.7
The Vampire Diaries 0.3 43% -70%-0.7n/a 16/16 -73% -70% -74% 0.4
Reign 0.5 43% -29%-0.2-0.7 13/14 n/a -29% +0% 0.6
Vikings 1.21 46% +6%+0.07
2/3 -20%

Suits 0.69 39% -9%-0.07
2/2 -38%

Sirens 0.37 44% -9%-0.04
3/3 n/a

KEY (click to expand)
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of adults 18-49 within the show's total viewership.
Last - A18-49 difference (percent and numerical) from the show's previous episode.
LeLa - A18-49 difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes so far this season.
y2y - Percent difference between A18-49 and the show's rating a year ago.
TLa - Percent difference between A18-49 and the network's rating in the timeslot one week ago.
Ty2y - Percent difference between A18-49 and the network's rating in the timeslot one year ago.
True - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.


Spot said...

Big drop for Reign, series low 0.6 W18-34 (if it's somehow adjusted up in finals, still would tie series-low). Down 33% from last week's 0.9 (would-be series high tying 1.0 in preliminaries adjusted down in finals).
It would be worrying, haven't lead-in went down from 1.4 W18-34 (final) all the way to 0.3 (preliminary) for this TVD repeat.

Spot said...

Where do all the viewers go after the Big Bang Theory? Parks and Recreation was only a tick higher and Hell's Kitchen only gained a tenth too. Wonderland actually lost a tenth in the half hours. So where do the 2.3 and 6 million viewers go?

Spot said...

Big difference in skew without an original lead-in, then, if the A18-49 is still in at 0.6...

Spot said...

Good point. Usually Reign scores 20% to 35% better in W18-34 than in A18-49.

And good numerical prove why they'll leave Reign on Thursday 9 PM. Either that, either CW will put it behind Originals. At first I thought they might pair Flash and Reign. Perhaps I was fixated on Supernatural keeping its sweet Tuesday timeslot too much.
Anyway, for some time I see that would be nonsense. Likely Flash is going to be male-skewed like Arrow. Or at least neutral, which is male in CW terms. Putting Reign behind it would probably took away its only strength, young women demo.

Spot said...


Spot said...

Last season, Hell's Kitchen on Tuesday/Thursday was pretty consistent with drawing 2s. I wonder what the chances are that one week Idol drops from its lead-in.
Idol keeps hitting new milestones, last night being (I think) the first time it was 3rd place in a timeslot...

Spot said...

Reign however has been adjusted down to 0.5.
(still I think it's not a big deal)

Spot said...

I think Reign did well. It had a series of bad things happening for it... No lead-in, up against Idol which skews very much into its core demo of W18-34, preemptions and the first day of DST. And it scored a 0.53, which is not that far from a 0.6 actually. I would really keep it there next year and go all in on promotion and repeats this summer. If The 100 is renewed things are more complicated though

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