Tuesday, March 11, 2014
Unlike with the slot's last occupant, ABC made at least some token effort to help the premiere of Mind Games, scheduling a special two-hour The Bachelor to lead in. Unfortunately, it was not of enough assistance to give Mind Games any real shot out of the gate. The Bachelor averaged a 2.5 demo (including a 2.6 at 9:30), but Mind Games averaged just a 1.1, losing well over half of that demo audience.
I guess you know it's just not your year in a timeslot when you have two different shows drop by 45% or more in week two. In Mind Games' case, that took it down to a horrific 0.6. Of course, in this case it was largely about lead-in; that Bachelor episode went away in favor of a new series low episode of Trophy Wife (0.8). I don't have the final True numbers yet, but the preliminaries suggest this was actually probably about a normal drop once you account for that. For whatever that's worth.
Cancel. Somehow it hasn't happened yet, and I happen to think tonight at 10/9c would've been a nice spot for an encore of Resurrection's premiere. Get ready to dust off those Shark Tank repeats again, ABC.
"First Two Weeks" is an ongoing experiment to see how often a new scripted show's fate can be predicted by the very earliest data. Here are the picks and lineups for every show this season.