Wednesday, November 16, 2011

Spotted Ratings, Saturday 11/12/11 (FINALS)


WHAT MATTERS:
  • Saturday is such a TV graveyard that it's pretty rare these days to even see multiple programs break a 2.0 demo. So this Saturday, on which two programs broke a 3.0 demo, was a highly irregular one. But ABC's well-above average Saturday Night Football between Oregon and Stanford pulled it off alongside Fox's much-ballyhooed broadcast network debut of the UFC. The shows were actually both at 3.0+ head-to-head in the 9:30 half-hour.
  • Another note about this Saturday is that the big four networks combined for just one hour of repeat programming, an extremely low number on Saturday these days. Among the remaining originals not mentioned above, only Cops did really well, with perhaps UFC pre-tune dragging it to easily its highest levels of the season. CBS' Republican debate and NBC's Notre Dame blowout couldn't crack a 1.0 demo.

FULL TABLE:

Viewers A18-49 Share Skew Last Lead LeLa Avg Rank TRUE
Saturday Night Football Pregame 5.4 1.6 5 38% +100% n/a n/a +36% 1/9 1.66
Saturday Night Football 8.7 3.0 9 44% +233% +88% +100% +44% 2/9 3.21
SC Republican Debate 5.5 0.9 3 21% n/a n/a n/a n/a 1/1 0.93
NCIS (R) 5.5 0.9 3 21% n/a +0% n/a n/a 1/1 0.78
48 Hours Mystery 5.5 1.2 3 28% -8% +33% +29% +3% 3/6 1.30
Notre Dame Football 2.1 0.6 2 37% -33% n/a n/a -33% 2/2 0.47
Cops 3.8 1.5 5 51% +15% n/a n/a +36% 1/6 1.55
Cops 4.5 1.8 5 51% +20% +20% +0% +54% 1/7 1.88
UFC 5.7 3.0 9 67% n/a +67% n/a n/a 1/1 2.95

KEY (with much more detail at the New Daily Spotted Ratings page):

Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Share - Adults 18-49 share. Percentage of US TV-watching adults 18-49 watching the program.
Skew - Percentage of the total audience that falls in the 18-49 demo.
Last - A18-49 percent difference from previous episode.
Lead - A18-49 percent difference from lead-in program.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Avg - A18-49 percent difference from the show's average demo for previous original episodes this season.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
TRUE - True Strength, a metric developed last summer that adjusts the A18-49 rating for overall viewing levels, competition and lead-in.

(R) - Repeat.

More Spotted Ratings in the Index.

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