Tuesday, November 29, 2011

Spotted Ratings, Monday 11/28/11


WHAT MATTERS:
  • Probably the most important thing going on was the performance of Fox's Terra Nova and House with massive drops in competition; Dancing with the Stars and CBS originals were out of the way. They didn't capitalize, up just a tick apiece and down in the preliminary TRUE numbers. Not a good sign.
  • Week two of ABC's You Deserve It lost nearly half of its premiere total viewership as its Dancing with the Stars lead-in was replaced with much younger-skewing holiday special Shrek the Halls. It dropped "just" 18% in the demo but to a very weak number.
  • CBS' Monday was one of the last lineups on TV had that been all-new every single week of the TV season to date. That streak's over, as it went into repeats and yet still won the night, led by 2 Broke Girls.

FULL TABLE:

Viewers A18-49 Share Skew Last Lead LeLa Avg Rank TRUE
How the Grinch Stole Christmas 7.67 2.5 7 42% n/a n/a n/a n/a n/a 2.29
Shrek the Halls 7.70 2.6 6 43% n/a +4% n/a n/a n/a 2.47
You Deserve It 4.36 1.4 3 41% -18% -46% -26% -18% 2/2 0.89
Castle (R) 5.53 1.3 3 30% n/a -7% n/a n/a 1/1 1.20
How I Met Your Mother (R) 7.95 3.0 8 48% +329% n/a n/a +344% 1/5 2.82
2 Broke Girls (R) 9.13 3.3 8 46% +175% +10% +150% +175% 1/3 3.16
Two and a Half Men (R) 9.73 3.1 7 41% +244% -6% +267% +244% 1/3 2.31
Mike and Molly (R) 8.52 2.6 6 39% +160% -16% +244% +148% 1/3 2.01
Hawaii Five-0 (R) 7.92 2.0 5 32% +150% -23% +160% +150% 1/2 1.78
The Sing-Off 5.98 1.6 4 34% +14% n/a n/a +3% 4/11 1.28
Rock Center 4.35 1.1 3 32% +22% -31% +14% +10% 1/5 0.94
Terra Nova 7.19 2.2 6 39% +5% n/a n/a -16% 7/9 2.00
House 7.41 2.6 6 45% +4% +18% +5% -9% 5/8 2.08
Gossip Girl 1.32 0.6 2 58% -14% n/a n/a -8% 5/9 0.52
Hart of Dixie 1.90 0.9 2 61% +29% +50% -14% +29% 1/9 0.74

KEY (with much more detail at the New Daily Spotted Ratings page):

Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Share - Adults 18-49 share. Percentage of US TV-watching adults 18-49 watching the program.
Skew - Percentage of the total audience that falls in the 18-49 demo.
Last - A18-49 percent difference from previous episode.
Lead - A18-49 percent difference from lead-in program.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Avg - A18-49 percent difference from the show's average demo for previous original episodes this season.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
TRUE - True Strength, a metric developed last summer that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. (Note: these are PRELIMINARY TRUE calculations. Finals come next week.)

(R) - Repeat.

More Spotted Ratings in the Index.

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