Monday, November 28, 2011

Spotted Ratings, Wednesday 11/23/11 (FINALS)


WHAT MATTERS:
  • Thanksgiving Eve is always one of the more interesting days of the TV ratings season because we get to see how full-fledged originals perform in a heavily viewing-depressed environment. The only totally "full-strength" network this time was ABC, whose originals were all down a fairly consistent 14 to 19% from the previous originals and at season lows. The big takeaway: as these shows have grown, they have become more resilient to the holiday effect. In season one, Modern Family and The Middle were each down about 30% from their previous originals! In season two (last year), they were both down over 20%.
  • The other originals were also at lows and down in that general vicinity, with Up All Night 21% off its last original and The X Factor down 16% from its last Thursday results show. We'll see how the TRUE numbers look when I get the half-hourlies later this week, but it looks like most shows avoided taking huge hits in that metric.
  • Special programming like NBC's Biggest Loser special and Mobbed were pretty weak, with the former way down from last year's 1.7 rating.

FULL TABLE:

Viewers A18-49 Share Skew Last Lead LeLa Avg Rank TRUE
The Middle 9.08 2.5 8 35% -17% n/a n/a -16% 9/9 2.99
Suburgatory 8.35 2.5 8 38% -14% +0% -17% -20% 8/8 2.83
Modern Family 12.72 4.6 13 46% -18% +84% -14% -21% 8/8 5.11
Happy Endings 7.11 2.6 7 47% -19% -43% -18% -18% 8/8 2.01
Revenge 7.30 2.1 6 37% -19% -19% -19% -23% 9/9 2.39
Survivor (clips) 7.98 1.9 6 30% n/a n/a n/a n/a 1/1 2.19
Criminal Minds (R) 8.30 1.8 5 28% +157% -5% +217% +3% 2/3 1.72
CSI (R) 7.25 1.6 5 28% -20% -11% -36% -20% 2/2 1.83
Up All Night 4.34 1.5 5 44% -21% n/a n/a -33% 10/10 1.65
Up All Night (R) 3.00 1.0 3 43% -29% -33% -21% -1% 5/10 1.02
Biggest Loser special 3.77 1.2 4 41% n/a +20% n/a n/a 1/1 1.24
The X Factor Thu 8.60 2.6 8 39% -16% n/a n/a -32% 8/8 3.10
Mobbed 4.65 1.5 4 41% n/a -42% n/a n/a 1/1 1.24
America's Next Top Model (R) 0.82 0.3 1 47% -25% n/a n/a -25% 3/3 0.28
America's Next Top Model (clips) 1.02 0.4 1 50% n/a +33% n/a n/a 1/1 0.40

KEY (with much more detail at the New Daily Spotted Ratings page):

Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Share - Adults 18-49 share. Percentage of US TV-watching adults 18-49 watching the program.
Skew - Percentage of the total audience that falls in the 18-49 demo.
Last - A18-49 percent difference from previous episode.
Lead - A18-49 percent difference from lead-in program.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Avg - A18-49 percent difference from the show's average demo for previous original episodes this season.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
TRUE - True Strength, a metric developed last summer that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. (Note: these are PRELIMINARY TRUE calculations. Finals come next week.)

(R) - Repeat.

More Spotted Ratings in the Index.

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