Tuesday, November 15, 2011

Spotted Ratings, Friday 11/11/11 (FINALS)


WHAT MATTERS:
  • Week three of Grimm looked worse in the preliminaries but got adjusted up in finals to a 1.6. That's still 11% weaker than last week, but the show's still a clear Friday success if it can stabilize here. (And, based on NBC's midseason announcement, a Friday success it would apparently remain...)
  • Also taking big dips were Blue Bloods, which came back down to earth after its huge spike last week, and Fringe, which hit a new series low. Extreme Makeover: Home Edition was also irregularly weak, but apparently that was some kind of clip show, so I won't read too much into it.

FULL TABLE:

Viewers A18-49 Share Skew Last Lead LeLa Avg Rank TRUE
Extreme Makeover: Home Edition 4.07 0.7 2 22% -50% n/a n/a -55% 12/12 0.60
20/20 5.61 1.2 3 27% +9% +71% -50% -4% 2/9 1.28
20/20 5.86 1.2 3 26% +0% +0% +71% -4% 2/10 1.28
A Gifted Man 8.25 1.2 4 19% +0% n/a n/a -3% 2/7 1.24
CSI: NY 10.14 1.7 5 21% +6% +42% +0% +0% 3/7 1.77
Blue Bloods 11.30 1.7 5 19% -19% +0% +6% -10% 6/7 1.81
Chuck 3.13 0.9 3 37% +0% n/a n/a -5% 2/3 0.86
Grimm 5.18 1.6 5 40% -11% +78% +0% -18% 3/3 1.71
Dateline Fri 4.93 1.4 4 36% +17% -13% -11% -4% 4/8 1.46
Kitchen Nightmares 3.94 1.6 5 52% +7% n/a n/a +4% 2/7 1.76
Fringe 3.03 1.1 3 46% -15% -31% +7% -15% 6/6 1.00
Nikita 1.89 0.6 2 41% +0% n/a n/a +5% 1/8 0.66
Supernatural 1.85 0.8 2 55% +0% +33% +0% +6% 1/8 0.83

KEY (with much more detail at the New Daily Spotted Ratings page):

Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Share - Adults 18-49 share. Percentage of US TV-watching adults 18-49 watching the program.
Skew - Percentage of the total audience that falls in the 18-49 demo.
Last - A18-49 percent difference from previous episode.
Lead - A18-49 percent difference from lead-in program.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Avg - A18-49 percent difference from the show's average demo for previous original episodes this season.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
TRUE - True Strength, a metric developed last summer that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. (Note: these are PRELIMINARY TRUE calculations. Finals come next week.)

(R) - Repeat.

More Spotted Ratings in the Index.

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