Tuesday, November 29, 2011

Spotted Ratings, Thursday 11/24/11 (FINALS)


WHAT MATTERS:
  • The 8:00 hour was relatively crowded on this Thanksgiving evening. The Big Bang Theory got great repeat ratings, but keep in mind that in most of the country it aired only about 25 minutes after the end of a close NFL game that was likely well into the double-digits. Just for reference, if it had an average 5.0 TRUE lead-in, the Big Bang preliminary TRUE below would've been a 3.56 instead.
  • On a night with relatively Friday/Saturday-esque PUT levels, Fox and ABC both did fairly well with holiday specials, and it's kinda interesting to note that the beginning of Fox's brand-new Peanuts special aired opposite the tail end of ABC's classic Peanuts special A Charlie Brown Thanksgiving.

    FULL TABLE:

    Viewers A18-49 Share Skew Last Lead LeLa Avg Rank TRUE
    A Charlie Brown Thanksgiving 5.91 1.8 6 39% n/a n/a n/a n/a n/a 2.15
    The Middle (R) 4.15 1.3 4 40% n/a -28% n/a n/a 1/1 1.34
    A Very Gaga Thanksgiving 5.49 1.6 5 37% n/a +23% n/a n/a n/a 1.93
    The Big Bang Theory (R) 10.37 3.3 11 41% +175% n/a n/a +35% 2/3 4.20
    Rules of Engagement (R) 7.48 2.2 7 38% n/a -33% n/a n/a 1/1 2.42
    Person of Interest (R) 7.96 1.7 5 27% -15% -23% -37% +17% 2/3 1.80
    The Mentalist (R) 7.88 1.6 5 26% +78% -6% +42% +14% 2/3 2.02
    Movie: Horton Hears a Who 3.08 0.9 3 37% n/a n/a n/a n/a 1/1 0.93
    Macy's Thanksgiving Day Parade Recap 3.02 0.9 3 38% n/a +0% n/a n/a n/a 1.15
    Ice Age: A Mammoth Christmas 7.10 2.3 7 41% n/a n/a n/a n/a n/a 2.82
    Happiness is a Warm Blanket, Charlie Brown 4.92 1.6 5 42% n/a -30% n/a n/a n/a 1.74
    The Simpsons (R) 3.45 1.4 4 52% -44% -13% +33% -35% 3/3 1.53
    The Vampire Diaries (R) 0.99 0.3 1 39% n/a n/a n/a n/a 1/1 0.30
    The Secret Circle (R) 0.77 0.2 1 33% -67% -33% -50% -67% 2/2 0.21

    EDIT: Added the Thanksgiving evening NFL game on NFL Network (4.1 demo) as competition, which slightly raised the TRUE calculations.

    KEY (with much more detail at the New Daily Spotted Ratings page):

    Viewers - The total number of viewers (age 2+, in millions) that watched the program.
    A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
    Share - Adults 18-49 share. Percentage of US TV-watching adults 18-49 watching the program.
    Skew - Percentage of the total audience that falls in the 18-49 demo.
    Last - A18-49 percent difference from previous episode.
    Lead - A18-49 percent difference from lead-in program.
    LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
    Avg - A18-49 percent difference from the show's average demo for previous original episodes this season.
    Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
    TRUE - True Strength, a metric developed last summer that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. (Note: these are PRELIMINARY TRUE calculations. Finals come next week.)

    (R) - Repeat.

    More Spotted Ratings in the Index.

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