Tuesday, November 1, 2011

Spotted Ratings, Monday 10/31/11: Scary Moving


WHAT MATTERS:
  • At some point down the line, I'll take a look at the Halloween viewing level effect. Fox Research says viewing was down 13% at 8:00 from last week, but the Halloween drop was generally smaller last season. However much it was overall, it certainly helped contribute to a down evening on broadcast.
  • And Fox is probably smart to note this because their lineup was the one that really got massacred. It was not a good start for their weeklong "How well did our lineup recover from baseball preemptions?" tour. Terra Nova moved into what's gotta be pretty troublesome territory, while House tied its series low from all the way back on 12/28/04.
  • Also let the "Dancing with the Stars is way down" and "Two and a Half Men won't stop dropping" memes recommence, with DWTS hitting a new performance low and Two and a Half Men taking another double-digit drop despite the rest of the CBS evening holding relatively well. This could be the first time this season How I Met Your Mother Truly beats Two and a Half Men. (Maybe ever if I'd come up with this thing five years ago!) And ABC got what I'm pretty sure is best-DWTS-retention-ever out of Castle.
  • I thought Free Agents should've been first to go (over The Playboy Club) because of replaceability. NBC's proving that notion right. While freakin' Whitney encores have done better than Free Agents on Wednesday at 8:30, NBC's premiere of newsmagazine Rock Center will mark the fourth straight week since Playboy's ouster that they've failed to even match its pathetic 1.2 final airing on Monday at 10/9c.

FULL TABLE:

Viewers A18-49 Share Skew Last Lead LeLa Avg Rank TRUE
Special: Scared Shrekless 8.53 1.7 5 26% n/a n/a n/a n/a 1/1 1.77
Dancing with the Stars Mon 16.29 2.8 7 22% -13% +65% -47% -16% 7/7 3.06
Castle 12.58 2.7 7 27% +13% -4% -13% +5% 3/7 2.94
How I Met Your Mother 10.49 4.2 13 51% -2% n/a n/a -6% 6/8 4.91
2 Broke Girls 10.97 4.3 12 50% -4% +2% -2% -12% 6/7 4.78
Two and a Half Men 13.90 4.7 12 43% -15% +9% -4% -31% 7/7 4.83
Mike and Molly 11.45 3.7 9 41% -12% -21% -15% -12% 6/6 3.43
Hawaii Five-0 10.60 3.0 8 36% -3% -19% -12% -4% 6/7 3.20
The Sing-Off 4.40 1.4 4 41% -7% n/a n/a -16% 7/7 1.39
Rock Center 4.14 1.0 3 31% n/a -29% n/a n/a 1/1 1.03
Terra Nova 6.59 2.1 6 41% -25% n/a n/a -28% 5/5 2.30
House 6.65 2.5 6 48% -19% +19% -25% -23% 4/4 2.56
Ringer (R) 0.68 0.2 1 38% -50% n/a n/a -48% 8/8 0.14
Ringer (R) 0.64 0.2 1 40% +0% +0% +0% -45% 8/9 0.20

KEY (with much more detail at the New Daily Spotted Ratings page):

Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Share - Adults 18-49 share. Percentage of US TV-watching adults 18-49 watching the program.
Skew - Percentage of the total audience that falls in the 18-49 demo.
Last - A18-49 percent difference from previous episode.
Lead - A18-49 percent difference from lead-in program.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Avg - A18-49 percent difference from the show's average demo for previous original episodes this season.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
TRUE - True Strength, a metric developed last summer that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. (Note: these are PRELIMINARY TRUE calculations. Finals come next week.)

(R) - Repeat.

More Spotted Ratings in the Index.

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