Thursday, November 3, 2011

Spotted Ratings, Wednesday 11/2/11


WHAT MATTERS:
  • With all the competition back in place, most of the shows that hit highs last week came back to around their two-weeks-ago levels, including The Middle, Suburgatory and America's Next Top Model. Survivor, though, hit another new season high as it appears interest is genuinely growing in this season.
  • The one show last Wednesday that seemed to have done something greater than just benefit from the lack of competition was Happy Endings, and this week it held nearly its entire Halloween rating. Modern Family returned as an original lead-in, but the competition was also fiercer, so this is good. And the big news on Wednesday for ABC was Revenge, which rose significantly this week despite the two competing dramas returning.
  • The network hurt most on this evening was NBC, with Up All Night, Harry's Law and Law and Order: SVU all down multiple ticks to new season lows. SVU tied its series low, set 51 weeks ago.

FULL TABLE:

Viewers A18-49 Share Skew Last Lead LeLa Avg Rank TRUE
The Middle 9.41 3.0 9 41% -6% n/a n/a +1% 3/7 3.37
Suburgatory 8.50 3.1 8 47% -9% +3% -6% -3% 3/6 3.11
Modern Family 13.37 5.7 14 55% +0% +84% +0% -3% 3/6 6.46
Happy Endings 7.62 3.4 8 57% -3% -40% +27% +9% 2/6 2.81
Revenge 8.58 3.0 8 45% +11% -12% -3% +10% 2/7 2.88
Survivor 11.95 3.6 10 39% +3% n/a n/a +10% 1/8 3.98
Criminal Minds 12.94 3.7 9 37% -5% +3% +9% -4% 5/6 3.73
CSI 10.79 2.7 7 32% +4% -27% -5% -6% 4/6 2.47
Up All Night 4.78 1.8 5 48% -14% n/a n/a -27% 7/7 1.88
Up All Night (R) 3.38 1.2 3 45% +9% -33% +64% +36% 1/7 1.07
Harry's Law 7.28 1.1 3 19% -15% -8% +0% -10% 6/6 1.09
Law and Order: SVU 7.10 2.0 5 36% -9% +82% -15% -8% 6/6 2.10
The X Factor Wed 11.76 4.0 11 44% -9% n/a n/a -1% 5/7 4.33
Ringer (R) 1.15 0.4 1 45% +100% n/a n/a +16% 2/10 0.36
America's Next Top Model 1.87 0.8 2 55% -20% +100% +0% -5% 4/8 0.87

KEY (with much more detail at the New Daily Spotted Ratings page):

Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Share - Adults 18-49 share. Percentage of US TV-watching adults 18-49 watching the program.
Skew - Percentage of the total audience that falls in the 18-49 demo.
Last - A18-49 percent difference from previous episode.
Lead - A18-49 percent difference from lead-in program.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Avg - A18-49 percent difference from the show's average demo for previous original episodes this season.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
TRUE - True Strength, a metric developed last summer that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. (Note: these are PRELIMINARY TRUE calculations. Finals come next week.)

(R) - Repeat.

More Spotted Ratings in the Index.

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