Friday, September 14, 2018

The War of 18-49, News & Sports Series Through 2017-18


Here are War of 18-49 records for currently airing news/sports series.

Jump to a show: 20/20 | 48 Hours | 60 Minutes | America's Funniest Home Videos | CFB on Fox | Dateline Fri | NBA Saturday Primetime | Saturday Night Football | Sunday Night Football | Thursday Night Football


News and Sports Series

Please note that I have left the traditional A18-49+ labels on these tables, but in the case of this low-priority programming they are often not appropriate. For example, even using the 'for Friday' labels, 48 Hours grades as a 'flop' every year, while America's Funniest Home Videos is graded with weeknight labels even though the Sunday 7:00 is realistically more like a Friday timeslot. Also, I know, AFHV is not actually 'news,' I just categorize it that way since it is scheduled similarly. There are some other caveats with individual shows listed below.



20/20 (2001-18)

SeasYearSlotAvgy2yLoHiResultsGrade
252001-02Wed 10:00, Fri 10:003.38-5%1.74.8
262002-03Friday 10:002.79-17%1.93.9
272003-042.96+6%1.54.2
282004-052.77-6%2.03.9
292005-062.60-6%1.83.4
302006-072.38-9%1.23.1
312007-081.83-23%1.22.9
322008-091.93+5%1.23.5
332009-101.63-16%0.92.8
342010-111.48-9%1.02.0
352011-121.43-4%0.92.1detail
362012-131.45+2%0.91.8detail
372013-141.46+1%0.91.9detail
382014-151.27-14%0.81.7detail
392015-161.11-12%0.71.7detailB
402016-170.86-23%0.61.3detailC
412017-180.56-35%0.40.8detailC-

SeasYearA18-49+LabelNow18y2yLoHiPremiereFinale
252001-0278marginal0.863911110472
262002-0363solid(Fri)0.69-20%43885659
272003-0473solid(Fri)0.80+16%371036974
282004-0568solid(Fri)0.75-7%49967449
292005-0664solid(Fri)0.70-6%44847171
302006-0763solid(Fri)0.69-1%32825858
312007-0855flop0.61-12%36884857
322008-0964solid(Fri)0.70+16%401165753
332009-1058flop0.63-10%32998246
342010-1158flop0.64+1%39796359
352011-1260solid(Fri)0.66+3%38895151
362012-1369solid(Fri)0.75+14%43858566
372013-1478hit(Fri)0.85+13%481016985
382014-1575hit(Fri)0.82-3%481019565
392015-1676hit(Fri)0.83+1%481178982
402016-1770solid(Fri)0.77-8%491065749
412017-1851flop0.56-28%37775137



48 Hours (2001-18)

SeasYearSlotAvgy2yLoHiResultsGrade
132001-02Fri 10:00, Wed 10:002.52-26%1.34.7
142002-03Fri 8:00, Wed 10:002.49-2%1.84.1
152003-04Sat 8:00, Wed 10:002.37-5%1.53.5
162004-05Saturday 10:002.12-11%1.63.1
172005-062.08-2%1.43.0
182006-072.070%1.22.8
192007-081.64-21%0.82.4
202008-091.61-2%1.22.2
212009-101.34-16%1.01.7
222010-111.20-11%0.81.7
232011-121.16-4%0.91.3detail
242012-131.00-13%0.71.3detail
252013-140.83-17%0.51.2detail
262014-150.82-2%0.61.1detail
272015-160.81-1%0.51.0detail
282016-170.65-20%0.40.8detail
292017-180.54-16%0.40.9detail

SeasYearA18-49+LabelNow18y2yLoHiPremiereFinale
132001-0259flop0.64301097086
142002-0356flop0.61-5%41924365
152003-0458flop0.64+4%37864257
162004-0552flop0.57-11%39766139
172005-0651flop0.56-1%34744939
182006-0755flop0.60+7%32746448
192007-0850flop0.54-10%24734542
202008-0953flop0.58+8%40736050
212009-1048flop0.52-11%36605053
222010-1147flop0.52-1%31675143
232011-1249flop0.54+3%38555142
242012-1348flop0.52-3%33624338
252013-1444flop0.48-7%27645342
262014-1549flop0.53+10%36655954
272015-1656flop0.61+14%34695534
282016-1753flop0.58-5%33656533
292017-1850flop0.54-6%34823946



60 Minutes (2001-18)

SeasYearSlotAvgy2yLoHiResultsGrade
342001-02Sunday 7:003.22+0%1.95.0
352002-032.94-9%1.95.2
362003-043.03+3%1.75.6
372004-053.14+3%1.75.4
382005-063.03-4%1.85.6
392006-072.75-9%1.64.9
402007-082.56-7%1.45.0
412008-092.73+7%1.56.3
422009-102.37-13%1.14.0
432010-112.27-4%1.44.0
442011-122.29+1%1.24.8detail
452012-132.11-8%1.24.9detail
462013-141.96-7%1.04.0detail
472014-151.73-12%0.83.9detail
482015-161.62-6%0.54.8detailB+
492016-171.55-4%0.63.4detailB+
502017-181.33-14%0.74.0detailC+

SeasYearA18-49+LabelNow18y2yLoHiPremiereFinale
342001-0275marginal0.82441167060
352002-0366flop0.72-11%431177445
362003-0475marginal0.82+13%421386447
372004-0577marginal0.84+3%421335242
382005-0675marginal0.82-3%4413811644
392006-0773marginal0.80-2%421306148
402007-0877marginal0.85+6%421518248
412008-0991marginal0.99+17%502097350
422009-1084marginal0.92-7%3914211439
432010-1189marginal0.98+6%5515712263
442011-1297marginal1.06+9%512039763
452012-13100solid1.10+3%572338157
462013-14104solid1.14+4%532127469
472014-15103solid1.13-1%4823220859
482015-16111solid1.22+8%3433019934
492016-17127hit1.39+14%4927821265
502017-18122solid1.33-4%6236524973



America's Funniest Home Videos (2001-18)

SeasYearSlotAvgy2yLoHiResultsGrade
122001-02Friday 8:002.70+9%2.13.6
132002-033.28+21%2.54.3
142003-04Sunday 7:002.63-20%2.23.2
152004-052.75+5%1.93.5
162005-062.82+2%2.13.5
172006-072.61-7%1.83.4
182007-082.36-9%1.72.9
192008-092.15-9%1.62.8
202009-102.03-6%1.62.7
212010-111.77-13%1.42.2
222011-121.60-10%1.12.2detail
232012-131.49-7%1.31.8detail
242013-141.40-6%1.01.6detail
252014-151.33-5%0.91.7detail
262015-161.03-23%0.71.3detailC-
272016-170.94-9%0.71.2detailB+
282017-18Sun 8:00, Sun 7:001.01+8%0.81.4detailA-

SeasYearA18-49+LabelNow18y2yLoHiPremiereFinale
122001-0263solid(Fri)0.6949845860
132002-0374solid(Fri)0.81+18%56976368
142003-0465flop0.71-12%54795969
152004-0568flop0.74+4%47864754
162005-0669flop0.76+3%52866459
172006-0769flop0.760%48907258
182007-0871marginal0.78+3%51887951
192008-0971marginal0.78+0%53938653
202009-1072marginal0.79+1%57967871
212010-1170marginal0.76-3%55877563
222011-1268flop0.74-3%47936363
232012-1371marginal0.77+4%62857181
242013-1474marginal0.81+5%53856485
252014-1579marginal0.86+6%541017183
262015-1670marginal0.77-11%48897669
272016-1776marginal0.84+9%57988265
282017-1892marginal1.01+21%771267982



CFB on Fox (2012-17)

SeasYearSlotAvgy2yLoHiResultsGrade
1Fall 2012Saturday 8:001.060.61.6detail
2Fall 20130.79-25%0.51.2detail
320140.82+4%0.42.1detail
4Fall 20150.98+19%0.42.0detail
5Fall 20160.73-25%0.41.9detail
6Fall 20170.73+0%0.41.5detail

SeasYearA18-49+LabelNow18y2yLoHiPremiereFinale
1Fall 201250flop0.5528762833
2Fall 201342flop0.46-17%27645837
3201449flop0.53+16%241252442
4Fall 201567solid(Fri)0.74+38%2713755137
5Fall 201660solid(Fri)0.65-11%331554173
6Fall 201767solid(Fri)0.73+12%371404661



Dateline Fri (2001-18)

SeasYearSlotAvgy2yLoHiResultsGrade
102001-02Friday (various)3.43+7%2.54.3
112002-033.14-8%1.63.9
122003-042.86-9%2.14.6
132004-052.35-18%1.73.1
142005-062.37+0%1.43.8
152006-072.10-11%1.63.2
162007-081.96-7%1.43.2
172008-091.46-26%1.12.1
182009-101.54+6%1.32.0
192010-111.42-8%0.71.9
202011-121.32-7%0.82.0detail
212012-131.29-2%0.82.0detail
222013-141.26-2%1.01.5detail
232014-151.16-8%0.91.5detail
242015-161.01-13%0.81.4detailB
252016-170.93-8%0.71.2detailB+
262017-180.80-14%0.61.0detailB-

SeasYearA18-49+LabelNow18y2yLoHiPremiereFinale
102001-0280hit(Fri)0.87581009867
112002-0371solid(Fri)0.77-11%36887436
122003-0470solid(Fri)0.770%521136954
132004-0558flop0.63-18%42767669
142005-0658flop0.64+1%34945247
152006-0756flop0.61-4%42858545
162007-0859flop0.65+6%42975742
172008-0948flop0.53-18%37703743
182009-1055flop0.60+13%46715353
192010-1156flop0.61+2%28756343
202011-1256flop0.610%34858568
212012-1361solid(Fri)0.67+10%38954352
222013-1467solid(Fri)0.73+9%53806969
232014-1569solid(Fri)0.76+3%54898354
242015-1669solid(Fri)0.760%55966962
252016-1776hit(Fri)0.83+9%57988273
262017-1873solid(Fri)0.80-3%53948373



NBA Saturday Primetime (2016-18)

SeasYearSlotAvgy2yLoHiResultsGrade
1Winter 2016Saturday 8:301.240.62.0detail
2Winter 2017Saturday 8:000.96-22%0.52.2detail
3Winter 2018Saturday 8:301.06+10%0.61.5

SeasYearA18-49+LabelNow18y2yLoHiPremiereFinale
1Winter 201685hit(Fri)0.934113710341
2Winter 201778hit(Fri)0.86-8%411809849
3Winter 201897hit(Fri)1.06+23%5513812673



Saturday Night Football (2006-17)

SeasYearSlotAvgy2yLoHiResultsGrade
1Fall 2006Saturday 8:002.901.85.0
2Fall 20072.22-24%1.34.1
320082.72+22%1.24.7
4Fall 20092.37-13%1.44.0
5Fall 20101.98-16%1.22.7
6Fall 20112.23+13%0.93.4detail
7Fall 20122.15-4%0.75.1detail
820131.80-16%0.63.1detail
920141.93+7%0.94.2detail
10Fall 20151.67-13%0.72.7detail
11Fall 20161.77+6%0.73.3detail
12Fall 20171.66-6%0.83.9detail

SeasYearA18-49+LabelNow18y2yLoHiPremiereFinale
1Fall 200677hit(Fri)0.844813380133
2Fall 200767solid(Fri)0.73-13%3912454124
3200890hit(Fri)0.99+35%401566396
4Fall 200984hit(Fri)0.92-7%5014296142
5Fall 201078hit(Fri)0.85-7%4710663106
6Fall 201195hit(Fri)1.04+21%3814411480
7Fall 2012102hit(Fri)1.12+8%3324214271
8201396hit(Fri)1.05-6%3216516590
92014115hit(Fri)1.26+20%54250113184
10Fall 2015115hit(Fri)1.260%48185185158
11Fall 2016145hit(Fri)1.58+26%5726920482
12Fall 2017151hit(Fri)1.66+5%73360360142



Sunday Night Football (2001-17)

SeasYearSlotAvgy2yLoHiResultsGrade
322001-02Monday 9:006.84-26%4.28.4
33Fall 20027.34+7%6.28.5
34Fall 20036.79-7%5.08.0
35Fall 20046.61-3%4.58.1
36Fall 20056.41-3%4.39.1
1Fall 2006Sunday 8:306.66+4%4.78.8
2Fall 20076.34-5%4.78.6
3Fall 20086.38+1%3.99.0
42009-107.42+16%5.99.8
52010-118.26+11%6.710.7
62011-128.36+1%5.210.9detail
7Fall 20128.16-2%6.711.0detail
8Fall 20137.90-3%5.610.3detail
9Fall 20147.64-3%6.110.2detail
102015-167.92+4%5.810.3detail
112016-177.05-11%4.99.4detail
12Fall 20176.08-14%4.19.1detail

SeasYearA18-49+LabelNow18y2yLoHiPremiereFinale
322001-02159big hit1.7498195195172
33Fall 2002165big hit1.81+4%140191187155
34Fall 2003167big hit1.83+1%123197190168
35Fall 2004162big hit1.78-3%111199174150
36Fall 2005158big hit1.73-3%106224190128
1Fall 2006177big hit1.94+12%125234207125
2Fall 2007192big hit2.10+8%142260224178
3Fall 2008212megahit2.32+11%130299180180
42009-10264megahit2.89+24%210348306217
52010-11325megahit3.56+23%264421421271
62011-12354megahit3.87+9%220461461415
7Fall 2012388megahit4.25+10%318522461499
8Fall 2013419megahit4.59+8%297547547494
9Fall 2014454megahit4.98+8%363607607392
102015-16544megahit5.96+20%398707707542
112016-17575megahit6.30+6%400767767604
12Fall 2017555megahit6.08-4%372833703372

These numbers combine the two main broadcast primetime football franchises, Monday Night Football on ABC (2001-05) and Sunday Night Football on NBC (2006-present). We may add some more cable numbers later and be able to separate Monday and Sunday, but this combo is it for now.



Thursday Night Football (2014-17)

SeasYearSlotAvgy2yLoHiResultsGrade
12014Thursday 8:305.914.57.5detail
2Fall 20155.94+0%4.97.5detail
3Fall 20165.08-14%4.16.8detail
4Fall 20174.25-16%2.95.1detail

SeasYearA18-49+LabelNow18y2yLoHiPremiereFinale
12014352megahit3.85268446446398
2Fall 2015408megahit4.46+16%336515515364
3Fall 2016415megahit4.54+2%335555441416
4Fall 2017389megahit4.25-6%265462438265

These numbers are the combined rating between the broadcast network and the NFL Network simulcast, including only games that aired on a broadcast network. All broadcast games were on CBS in 2014 and 2015. In 2016 and 2017, the broadcast package was split between CBS and NBC. The package moves to Fox beginning in 2018.

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