Thursday, August 23, 2018

The Breakdown: ABC Sunday in 2017-18 (America's Funniest Home Videos, American Idol, Shark Tank and more!)




It's time for a journey through the ABC Sunday schedule in 2017-18...


fall

Year8:008:309:009:3010:0010:30Avg
2016-17Once Upon a TimeSecrets and LiesQuantico70
866162
2017-18America's Funniest Home VideosShark TankTen Days in the Valley74 (+7%)
88 (+3%)94 (+54%)40 (-35%)
VsAvg-25%-34%-61%-39%
Rank13/1713/1717/1716/17

After lots of drama problems on Sunday last year, ABC went totally unscripted in the 8:00-10:00 period in 2017-18 and saw big ratings gains (while shoving the drama problems to Friday). America's Funniest Home Videos did well but was dragged down by an atrocious 7/6c lead-in from The Toy Box. Shark Tank was an enormous win vs. last year's Secrets and Lies, but Ten Days in the Valley retained well under half of it and got pulled after four episodes.

winter

Year8:008:309:009:3010:0010:30Avg
2016-17To Tell the TruthConviction62
797137
2017-18America's Funniest Home VideosShark Tank98 (+57%)
103 (+31%)108 (+51%)83 (+127%)
VsAvg-3%-13%-5%-7%
Rank8/178/178/178/17

The Videos / Shark Tank lineup flew to a new level in winter, even up against event season, as Videos was unshackled from its Toy Box lead-in. Shark Tank's average was diminished by a bunch of episodes in the 10/9c hour.

spring

Year8:008:309:009:3010:0010:30Avg
2016-17Once Upon a TimeMatch GameAmerican Crime51
675630
2017-18American IdolDeception120 (+136%)
147 (+120%)147 (+165%)66 (+117%)
VsAvg+41%+15%-30%+10%
Rank2/176/1713/176/17

In the spring, it was time for ABC's rescue of the once-gigahit reality competition American Idol, and the network found itself with triple digit gains in all three hours, highlighted by a run of high-1's for the live shows very late in the season. But even with a 117% improvement on American Crime, Deception was a fairly weak retainer at 10/9c.

Rating the Ratings

NameLoAvgHiy2yPlusLabelPlusy2yResults
The Toy Box0.40.430.5-31%40flop-22%detail
America's Funniest Home Videos0.81.011.4+8%92marginal+21%detail
American Idol Sun*1.31.672.3153big hitdetail
Shark Tank*0.71.001.4-17%91marginal-7%detail
Ten Days in the Valley0.20.350.532flopdetail
Deception0.40.711.264flopdetail

The Toy Box: Sunday at 7/6c is basically the equivalent of a Friday timeslot, and it's arguably tougher in the fall because it has to go up against the end of the late-afternoon NFL windows. But is that a lot tougher than Fridays in the very late spring, which is where Toy Box aired season one? I don't think it's a huge difference, and this show went -22% vs. an already very weak first season. Grade: D-.

America's Funniest Home Videos: With lots of 8/7c airings in the fall (albeit leading out of The Toy Box), its timeslots were definitely easier on average. It's enough of a difference that I'm willing to say it's not the huuuge win that it appears from looking at the raw trends, but I think it still overachieved by a large amount. Grade: A-.

American Idol: Already updated.

Shark Tank: It's sort of a tough one because it got thrown under the bus to a large degree with a bunch of 10/9c episodes during event season. But I still feel like averaging a 1.0 on Sunday makes it less of a stalwart than what we'd gotten used to on Friday. Maybe it'll end up back on Friday later in the 2018-19 season, so we can get a more direct look at how tough these timeslots are. Grade: B-.

Ten Days in the Valley: It was completely hopeless on premiere night. It didn't really bleed that much beyond the premiere, but ABC couldn't put up with the 0.4's for very long. Grade: F.

Deception: It was probably the least weak of the 10/9c midseason dramas, but not strong enough to totally put away For the People and The Crossing. I could see it being close enough that studio ownership or TGIT branding could drag For the People over the finish line. But none of them individually had a good case. Grade: C-.

The names in this last table link to the shows' War of 18-49 pages. Links with an asterisk(*) have been updated with the new info. Updates to younger shows will come later in the summer.

Here's the now updated Schedules Plus for ABC Sunday.

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