Friday, September 15, 2017

The War of 18-49, News and Sports Series Thru 2016-17


Here are War of 18-49 records for currently airing news/sports series.

Jump to a show: 20/20 | 48 Hours | 60 Minutes | America's Funniest Home Videos | CFB on Fox | Dateline Fri | NBA Saturday Primetime | Saturday Night Football | Sunday Night Football | Thursday Night Football


News and Sports Series

Please note that I have left the traditional A18-49+ labels on these tables, but in the case of this low-priority programming they are often not appropriate. For example, even using the "for Friday" labels, 48 Hours grades as a "flop" every year, while America's Funniest Home Videos is graded with weeknight labels even though the Sunday 7:00 is realistically more like a Friday timeslot. Also, I know, AFHV is not actually "news," I just categorize it that way since it is scheduled similarly. There are some other caveats with individual shows listed below.



20/20 (ABC, 2001-17)

SeasYearSlotAvgy2yLoHiResultsGrade
252001-02Wed 10:00, Fri 10:003.38-5%1.74.8

262002-03Friday 10:002.79-17%1.93.9
272003-042.96+6%1.54.2
282004-052.77-6%2.03.9
292005-062.60-6%1.83.4
302006-07Fri 10:00, Fri 9:002.38-9%1.23.1
312007-08Fri 9:00, Fri 10:001.83-23%1.22.9
322008-09Friday 10:001.93+5%1.23.5
332009-101.63-16%0.92.8
342010-111.48-9%1.02.0
352011-121.43-4%0.92.1detail
362012-131.45+2%0.91.8detail
372013-141.46+1%0.91.9detail
382014-151.27-14%0.81.7detail
392015-161.11-12%0.71.7detailB
402016-170.86-23%0.61.3detailC

SeasYearA18-49+LabelNow17y2yLoHiPremiereFinale
252001-0278marginal0.96
3911110472
262002-0363solid(Fri)0.77-20%43885659
272003-0473solid(Fri)0.89+16%371036974
282004-0568solid(Fri)0.83-7%49967449
292005-0664solid(Fri)0.78-6%44847171
302006-0763solid(Fri)0.77-1%32825858
312007-0855flop0.68-12%36884857
322008-0964solid(Fri)0.79+16%401165753
332009-1058flop0.71-10%32998246
342010-1158flop0.72+1%39796359
352011-1260solid(Fri)0.74+3%38895151
362012-1369solid(Fri)0.84+14%43858566
372013-1478hit(Fri)0.95+13%481016985
382014-1575hit(Fri)0.92-3%481019565
392015-1676hit(Fri)0.93+1%481178982
402016-1770solid(Fri)0.86-8%491065749



48 Hours (CBS, 2001-17)

SeasYearSlotAvgy2yLoHiResultsGrade
132001-02Fr 10:00, Mo 10:00, We 10:002.52-26%1.34.7

142002-03Fr 8:00, We 10:00, Fr 10:002.49-2%1.84.1
152003-04Sat 8:00, Wed 10:002.37-5%1.53.5
162004-05Saturday 10:002.12-11%1.63.1
172005-062.08-2%1.43.0
182006-072.070%1.22.8
192007-081.64-21%0.82.4
202008-091.61-2%1.22.2
212009-101.34-16%1.01.7
222010-111.20-11%0.81.7
232011-121.16-4%0.91.3detail
242012-131.00-13%0.71.3detail
252013-140.83-17%0.51.2detail
262014-150.82-2%0.61.1detail
272015-160.81-1%0.51.0detail
282016-170.65-20%0.40.8detail

SeasYearA18-49+LabelNow17y2yLoHiPremiereFinale
132001-0259flop0.72
301097086
142002-0356flop0.69-5%41924365
152003-0458flop0.71+4%37864257
162004-0552flop0.64-11%39766139
172005-0651flop0.63-1%34744939
182006-0755flop0.67+7%32746448
192007-0850flop0.61-10%24734542
202008-0953flop0.65+8%40736050
212009-1048flop0.59-11%36605053
222010-1147flop0.58-1%31675143
232011-1249flop0.60+3%38555142
242012-1348flop0.58-3%33624338
252013-1444flop0.54-7%27645342
262014-1549flop0.60+10%36655954
272015-1656flop0.68+14%34695534
282016-1753flop0.65-5%33656533



60 Minutes (CBS, 2001-17)

SeasYearSlotAvgy2yLoHiResultsGrade
342001-02Sunday 7:003.22+0%1.95.0

352002-032.94-9%1.95.2
362003-043.03+3%1.75.6
372004-053.14+3%1.75.4
382005-063.03-4%1.85.6
392006-072.75-9%1.64.9
402007-082.56-7%1.45.0
412008-092.73+7%1.56.3
422009-102.37-13%1.14.0
432010-112.27-4%1.44.0
442011-122.29+1%1.24.8detail
452012-132.11-8%1.24.9detail
462013-141.96-7%1.04.0detail
472014-151.73-12%0.83.9detail
482015-161.62-6%0.54.8detailB+
492016-171.55-4%0.63.4detailB+

SeasYearA18-49+LabelNow17y2yLoHiPremiereFinale
342001-0275marginal0.91
441167060
352002-0366flop0.81-11%431177445
362003-0475marginal0.92+13%421386447
372004-0577marginal0.94+3%421335242
382005-0675marginal0.91-3%4413811644
392006-0773marginal0.89-2%421306148
402007-0877marginal0.95+6%421518248
412008-0991marginal1.11+17%502097350
422009-1084marginal1.03-7%3914211439
432010-1189marginal1.09+6%5515712263
442011-1297marginal1.19+9%512039763
452012-13100solid1.23+3%572338157
462013-14104solid1.28+4%532127469
472014-15103solid1.26-1%4823220859
482015-16111solid1.36+8%3433019934
492016-17127hit1.55+14%4927821265



America's Funniest Home Videos (ABC, 2001-17)

SeasYearSlotAvgy2yLoHiResultsGrade
122001-02Friday 8:002.70+9%2.13.6

132002-033.28+21%2.54.3
142003-04Sunday 7:002.63-20%2.23.2
152004-052.75+5%1.93.5
162005-062.82+2%2.13.5
172006-072.61-7%1.83.4
182007-082.36-9%1.72.9
192008-092.15-9%1.62.8
202009-102.03-6%1.62.7
212010-111.77-13%1.42.2
222011-121.60-10%1.12.2detail
232012-131.49-7%1.31.8detail
242013-141.40-6%1.01.6detail
252014-151.33-5%0.91.7detail
262015-161.03-23%0.71.3detailC-
272016-170.94-9%0.71.2detailB+

SeasYearA18-49+LabelNow17y2yLoHiPremiereFinale
122001-0263solid(Fri)0.77
49845860
132002-0374solid(Fri)0.90+18%56976368
142003-0465flop0.79-12%54795969
152004-0568flop0.83+4%47864754
162005-0669flop0.85+3%52866459
172006-0769flop0.850%48907258
182007-0871marginal0.87+3%51887951
192008-0971marginal0.88+0%53938653
202009-1072marginal0.88+1%57967871
212010-1170marginal0.85-3%55877563
222011-1268flop0.83-3%47936363
232012-1371marginal0.86+4%62857181
242013-1474marginal0.91+5%53856485
252014-1579marginal0.97+6%541017183
262015-1670marginal0.86-11%48897669
272016-1776marginal0.94+9%57988265



CFB on Fox (Fox, 2012-16)

SeasYearSlotAvgy2yLoHiResultsGrade
1Fall 2012Saturday 8:001.06
0.61.6detail
2Fall 20130.79-25%0.51.2detail
320140.82+4%0.42.1detail
4Fall 20150.98+19%0.42.0detail
5Fall 2016Saturday 7:300.73-25%0.41.9detail

SeasYearA18-49+LabelNow17y2yLoHiPremiereFinale
1Fall 201250flop0.62
28762833
2Fall 201342flop0.51-17%27645837
3201449flop0.60+16%241252442
4Fall 201567solid(Fri)0.82+38%2713755137
5Fall 201660solid(Fri)0.73-11%331554173



Dateline (Friday editions only) (NBC, 2001-17)

SeasYearSlotAvgy2yLoHiResultsGrade
102001-02Fri 9:00, Fri 8:003.43+7%2.54.3

112002-03Friday 9:003.14-8%1.63.9
122003-04Friday 8:002.86-9%2.14.6
132004-052.35-18%1.73.1
142005-06Fri 8:00, Fri 9:002.37+0%1.43.8
152006-07Fri 9:00, Fri 8:002.10-11%1.63.2
162007-08Friday 9:001.96-7%1.43.2
172008-09Fri 10:00, Fri 9:001.46-26%1.12.1
182009-10Friday 9:001.54+6%1.32.0
192010-111.42-8%0.71.9
202011-12Fri 9:00, Fri 10:001.32-7%0.82.0detail
212012-13Fr 10:00, Fr 9:00, Fr 8:001.29-2%0.82.0detail
222013-14Fri 9:00, Fri 8:001.26-2%1.01.5detail
232014-15Fr 9:00, Fr 8:00, Fr 10:001.16-8%0.91.5detail
242015-16Fri 9:00, Fri 10:001.01-13%0.81.4detailB
252016-170.93-8%0.71.2detailB+

SeasYearA18-49+LabelNow17y2yLoHiPremiereFinale
102001-0280hit(Fri)0.98
581009867
112002-0371solid(Fri)0.87-11%36887436
122003-0470solid(Fri)0.860%521136954
132004-0558flop0.71-18%42767669
142005-0658flop0.71+1%34945247
152006-0756flop0.68-4%42858545
162007-0859flop0.73+6%42975742
172008-0948flop0.59-18%37703743
182009-1055flop0.67+13%46715353
192010-1156flop0.68+2%28756343
202011-1256flop0.680%34858568
212012-1361solid(Fri)0.75+10%38954352
222013-1467solid(Fri)0.82+9%53806969
232014-1569solid(Fri)0.85+3%54898354
242015-1669solid(Fri)0.850%55966962
252016-1776hit(Fri)0.93+9%57988273



NBA Saturday Primetime (ABC, 2016-17)

SeasYearSlotAvgy2yLoHiResultsGrade
1Winter 2016Saturday 8:301.24
0.62.0detail
2Winter 2017Saturday 8:000.96-22%0.52.2detail

SeasYearA18-49+LabelNow17y2yLoHiPremiereFinale
1Winter 201685hit(Fri)1.04
4113710341
2Winter 201778hit(Fri)0.96-8%411809849



Saturday Night Football (ABC, 2006-16)

SeasYearSlotAvgy2yLoHiResultsGrade
1Fall 2006Saturday 8:002.90
1.85.0

2Fall 20072.22-24%1.34.1
320082.72+22%1.24.7
4Fall 20092.37-13%1.44.0
5Fall 20101.98-16%1.22.7
6Fall 2011Saturday 8:302.23+13%0.93.4detail
7Fall 20122.15-4%0.75.1detail
820131.80-16%0.63.1detail
92014Saturday 8:001.93+7%0.94.2detail
10Fall 20151.67-13%0.72.7detail
11Fall 20161.77+6%0.73.3detail

SeasYearA18-49+LabelNow17y2yLoHiPremiereFinale
1Fall 200677hit(Fri)0.94
4813380133
2Fall 200767solid(Fri)0.82-13%3912454124
3200890hit(Fri)1.11+35%401566396
4Fall 200984hit(Fri)1.03-7%5014296142
5Fall 201078hit(Fri)0.96-7%4710663106
6Fall 201195hit(Fri)1.16+21%3814411480
7Fall 2012102hit(Fri)1.25+8%3324214271
8201396hit(Fri)1.17-6%3216516590
92014115hit(Fri)1.41+20%54250113184
10Fall 2015115hit(Fri)1.410%48185185158
11Fall 2016145hit(Fri)1.77+26%5726920482



Monday/Sunday Night Football (ABC/NBC, 2001-17)

SeasYearSlotAvgy2yLoHiResultsGrade
322001-02ABC, Monday 9:006.84-26%4.28.4

33Fall 20027.34+7%6.28.5
34Fall 20036.79-7%5.08.0
35Fall 20046.61-3%4.58.1
36Fall 20056.41-3%4.39.1
1Fall 2006NBC, Sunday 8:306.66+4%4.78.8
2Fall 20076.34-5%4.78.6
3Fall 20086.38+1%3.99.0
42009-107.42+16%5.99.8
52010-118.26+11%6.710.7
62011-128.36+1%5.210.9detail
7Fall 20128.16-2%6.711.0detail
8Fall 20137.90-3%5.610.3detail
9Fall 20147.64-3%6.110.2detail
102015-167.92+4%5.810.3detail
112016-177.05-11%4.99.4detail

SeasYearA18-49+LabelNow17y2yLoHiPremiereFinale
322001-02159big hit1.95
98195195172
33Fall 2002165big hit2.02+4%140191187155
34Fall 2003167big hit2.05+1%123197190168
35Fall 2004162big hit1.99-3%111199174150
36Fall 2005158big hit1.93-3%106224190128
1Fall 2006177big hit2.16+12%125234207125
2Fall 2007192big hit2.35+8%142260224178
3Fall 2008212megahit2.60+11%130299180180
42009-10264megahit3.23+24%210348306217
52010-11325megahit3.98+23%264421421271
62011-12354megahit4.33+9%220461461415
7Fall 2012388megahit4.75+10%318522461499
8Fall 2013419megahit5.14+8%297547547494
9Fall 2014454megahit5.57+8%363607607392
102015-16544megahit6.66+20%398707707542
112016-17575megahit7.05+6%400767767604

These numbers combine the two main broadcast primetime football franchises, Monday Night Football on ABC (2001-05) and Sunday Night Football on NBC (2006-present). We may add some more cable numbers later and be able to separate Monday and Sunday, but this combo is it for now.



Thursday Night Football (2014-16)

SeasYearSlotAvgy2yLoHiResultsGrade
12014Thursday 8:305.91
4.57.5detail
2Fall 20155.94+0%4.97.5detail
3Fall 20165.08-14%4.16.8detail

SeasYearA18-49+LabelNow17y2yLoHiPremiereFinale
12014352megahit4.31
268446446398
2Fall 2015408megahit4.99+16%336515515364
3Fall 2016415megahit5.08+2%335555441416

These numbers are the combined rating between the broadcast network and the NFL Network simulcast, including only games that aired on a broadcaster. All broadcast games were on CBS in 2014 and 2015. Starting in 2016, the broadcast package was split between CBS and NBC.

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