Thursday, September 28, 2017

Spotted Ratings, Premiere Wednesday 9/27/17


FINALS UPDATE: Survivor (1.8) adjusted up while Arrow (R) (0.2) and Supernatural (R) (0.2) adjusted down.

WHAT MATTERS:
  • After three solid debuts last year, this year's Premiere Wednesday had only one series opener: the CBS drama SEAL Team (1.5). It is a fine start, holding most of its Survivor (1.7) lead-in's demo and topping the night in total viewers with almost 10 million. Criminal Minds (1.3) did all right as it finally made the move to 10/9c. Survivor (1.7) continued a soft-ish start for the reality franchises this fall, down at least 20% from last year's 2.3 fall premiere.
  • Fox took over the lead on Premiere Wednesday with the return of Empire (2.4), now at 8/7c on a regular basis for the first time and leading into fellow Lee Daniels series Star (1.8). Empire was down 40%ish from its year-ago premiere, but it's gotten pretty used to trends like that in the spring half of last season. An upward adjustment would tie it with last season's finale. The bump for Star was solid, as it zoomed back ahead of its entire Wednesday run in 2017, and had close to the same Plus as its post-Empire preview in December 2016.
  • ABC plugged in sophomore American Housewife (1.6) at 9:30 after three years of Black-ish in the timeslot. At least on premiere night, Housewife was not too indistinguishable from a typical Black-ish episode - acceptable, but not a breakout.
    • As for the returnees, Modern Family (2.1) was down a little more than league average in its return, while The Goldbergs (1.8) held up nicely at 8/7c. At 8:30, sophomore Speechless (1.4) looked like a weaker link than it was even last spring, and certainly compared with its 2.0 launch last fall. At 10/9c, Designated Survivor (1.1) was of course down huge from last year's 2.2 launch but toward the high end of what it was doing in the spring.
  • And NBC saw The Blacklist (1.1) take over at 8/7c, where Blindspot aired all of last season. Early indications are that the show may see some benefit from airing in the earlier hour; it was never higher than 1.0 in all of its winter/spring 2017 episodes. Its veteran lead-outs Law and Order: SVU (1.4) and Chicago PD (1.3) appear to be down a bit in Plus, after opening with 1.8 and 1.6 last year.
FULL TABLE (FINALS):

ShowTimeslotRenewology
Name
A18-49
Skew
Last
y2y
TLa
Ty2y
R%
Last
True
Last
The Goldbergs1.837%
-10%
+157%
-10%
100%1.78
Speechless1.436%
-30%
+133%
-30%
86%1.17
Modern Family2.139%
-19%
+200%
-19%
100%1.91
American Housewife1.636%
-16%
+167%
-20%
96%1.41
Designated Survivor1.126%
-50%
+120%
-50%
92%1.17
ABC:
+153%
-30%
Survivor Fall1.828%
-22%
-18%
-22%
1.78
SEAL Team1.520%
-32%
-30%
85%1.35
Criminal Minds1.324%
-32%
+160%
-35%
93%1.32
CBS:
-6%
-29%
The Blacklist1.122%
-15%
-63%
-15%
75%1.15
Law and Order: SVU1.432%
-22%
-53%
-22%
93%1.39
Chicago PD1.327%
-19%
-3%
-19%
90%1.33
NBC:
-48%
-19%
Empire2.444%
-43%
+118%
+9%
100%2.26
Star1.843%
-18%
+50%
-57%
98%1.53
Fox:
+83%
-34%
Arrow (R)0.235%
0%
-33%
0.30
Supernatural (R)0.245%
0%
-43%
0.30
CW:
0%
-38%
All:
+10%
-30%
PUT:
-2%
-11%
South Park0.7679%
+0.07
-30%
Broad City0.4073%
+0.07
+8%
Greenleaf0.3532%
-0.06
Channel Zero0.1138%
-0.02
-54%
You're the Worst0.0952%
-0.05
0%


The full table can be sorted by clicking any of the category names at the top. Hover over 'Last', 'y2y' and timeslot numbers for more information on the previous episode(s) being compared. See here for more on the Plus version of the table.


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