Thursday, September 14, 2017

Cablemetrics: American Horror Story, Fear the Walking Dead, Outlander, The Deuce


These numbers are current through Sunday, September 10.

WHAT MATTERS:
  • FX's American Horror Story (2.02) returned to top the cable world on Tuesday, but the -27% was easily the show's steepest year-to-year decline for a premiere in series history. But it's a series that has been famous for its huge declines in the post-premiere weeks, so there is room to make up ground if it settles more smoothly this time.
  • On Sunday, Fear the Walking Dead (0.78) was back with yet another two-hour episode and yet another new series low. Ugly year-to-year trends have been a recurring theme for FTWD all season, but this episode was less than half of the 1.62 at which it returned for the second half of its last season in August 2016.
  • Both HBO and Starz traded out their Sunday crown jewels (Game of Thrones and Power, respectively) for much more modest performers as we approach the fall. On HBO, that meant new drama The Deuce (0.24). It fell at the low end of a long line of meh Sunday HBO drama premieres in the last year, including Big Little Lies (0.31) and The Young Pope (0.30) and The Night Of (0.26). (Though BLL and Night Of both had massive post-premiere growth.) The Deuce also fell well behind the Ballers (0.41) and Insecure (0.40) comedy duo that is still running in the 10:00 hour.
    • Meanwhile, Starz had the third season premiere of Outlander (0.31), which eked out a win in the head-to-head against the other premium channels. It was down 21% from its last premiere in April 2016, when it was still airing on Saturday.
FULL TABLE:

ShowEpisodeSeason
NameNetEp
A18-49
Last
SeasAvgy2yProjProjPlusSkewMale
American Horror StoryFX12.02
72.02-27%1.1411165%42%
Rick and MortyADUL61.32
-4%
31.34+31%1.3110768%68%
BallersHBO80.41
-2%
31.01+75%0.998161%59%
Fear the Walking DeadAMC90.78
-6%
30.93-56%0.816648%53%
The Haves and the Have NotsOWN220.68
-6%
40.65-21%0.655333%34%
InsecureHBO80.40
+3%
20.57+263%0.574764%52%
American Dad!TBS210.46
-12%
130.52-3%0.524368%60%
The SinnerUSA60.55
+6%
10.490.514137%34%
SnowfallFX100.39
-11%
10.430.433556%60%
The Guest BookTBS70.37
-8%
10.400.393245%49%
PreacherAMC120.33
+3%
20.40-37%0.403343%60%
GreenleafOWN130.35
+6%
20.37-40%0.373034%31%
SuitsUSA90.40
+3%
70.37-23%0.373033%47%
Being Mary JaneBET180.33
0%
40.37-50%0.373053%24%
The StrainFX90.34
-11%
40.36-13%0.363047%60%
ShooterUSA80.36
+3%
20.35-27%0.352835%57%
The Last ShipTNT50.27
-21%
40.31-35%0.322624%58%
OutlanderSTAR10.31
40.31-21%0.181426%
People of EarthTBS70.28
-10%
20.30-6%0.302557%60%
Talking Dead: FearAMC60.21
-32%
20.30-62%0.231945%53%
The FostersFREE90.33
+38%
50.28-26%0.282351%26%
Survivor's RemorseSTAR30.14
-39%
40.26-32%0.252151%38%
Ray DonovanSHOW50.20
-13%
50.25-22%0.242029%55%
The DeuceHBO10.24
10.240.202037%
Chesapeake ShoresHALL60.24
+4%
20.23-22%0.231916%31%
Teen WolfMTV170.21
-5%
60.22-46%0.221861%44%
YoungerTVLA110.24
-14%
40.22+28%0.221838%26%
Odd Mom OutBRAV90.18
+12%
30.19+3%0.201745%24%
The Bold TypeFREE100.16
-6%
10.150.151260%18%
Blood DriveSYFY130.11
-8%
10.130.141237%64%
Girlfriends' Guide to DivorceBRAV40.13
0%
40.13-10%0.131043%
You're the WorstFXX20.13
-7%
40.13-10%0.09961%
Halt and Catch FireAMC20.13
+30%
40.12-12%0.11948%
WillTNT100.09
-10%
10.110.11936%

The Cablemetrics table can be sorted by clicking any of the categories at the top (and a second click will sort in the other direction.) After having sorted by a category, you can hold SHIFT and click another category to sort by the second category within the first.

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