Outlander
Sundays, 8/7c, STARZ
These numbers are current through Monday, October 23.
WHAT MATTERS:
- The Walking Dead (5.03) returned for what looks like another year as the biggest entertainment program on TV. It'll take a few weeks to really get a gauge on how fast this show is bleeding, because it was never going to to live up to the show's most impressive performance ever, the 8.36 at the start of last fall. While it was actually pretty close to the Plus of its 2014 and 2015 season premieres, it was also just the second Dead premiere to come in lower than the previous season finale.
These numbers are current through Sunday, September 10.
WHAT MATTERS:
- FX's American Horror Story (2.02) returned to top the cable world on Tuesday, but the -27% was easily the show's steepest year-to-year decline for a premiere in series history. But it's a series that has been famous for its huge declines in the post-premiere weeks, so there is room to make up ground if it settles more smoothly this time.
These numbers are current through Monday, April 11.
WHAT MATTERS:
- The Walking Dead universe showed at least a little mortality as Fear the Walking Dead
opened season two with a 3.08 in the 9/8c hour. It's still a massive number (would qualify as a megahit by A18-49+ standards), but down 38% from its series premiere late last summer, and 0.23
points behind its previous series low.
- Another interesting note about FTWD is the fact that the Fear edition of after-show Talking Dead had relatively bad retention: its 1.05 rating was just 35% of the Fear rating. Compare this to the most recent spring episodes of the Walking Dead mothership: Talking Dead averaged 40% retention, did much better than that (46%/44%) for the premiere and finale respectively, and never did worse than 37%. I'm probably reading too much into this, but it seems like a potential red flag for the engagement level in the show. We'll see if it improves going forward.
Outlander
Saturdays, 9/8c, STARZ
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