Wednesday, April 13, 2016

Cablemetrics: Fear the Walking Dead, The Detour, Outlander, Dice


These numbers are current through Monday, April 11.

WHAT MATTERS:
  • The Walking Dead universe showed at least a little mortality as Fear the Walking Dead opened season two with a 3.08 in the 9/8c hour. It's still a massive number (would qualify as a megahit by A18-49+ standards), but down 38% from its series premiere late last summer, and 0.23 points behind its previous series low.
    • Another interesting note about FTWD is the fact that the Fear edition of after-show Talking Dead had relatively bad retention: its 1.05 rating was just 35% of the Fear rating. Compare this to the most recent spring episodes of the Walking Dead mothership: Talking Dead averaged 40% retention, did much better than that (46%/44%) for the premiere and finale respectively, and never did worse than 37%. I'm probably reading too much into this, but it seems like a potential red flag for the engagement level in the show. We'll see if it improves going forward.
  • TBS opened new comedy The Detour with a 0.52 at 9:00, dropping to 0.46 at 9:30. Though far from amazing, it has to be considered one of the more promising recent ratings for a TBS original, crushing what Angie Tribeca had been doing leading out of American Dad! and also beating where Clipped premiered last summer (0.42).
  • A growth story worth watching on cable is Starz' Outlander, which opened season two with a new series high 0.39 and was 44% above the Season 1B premiere last year. At least so far, it's not exactly a success story on the level of fellow Starz series Power, which surged into the 0.5-0.6 range last summer, but it's another promising one to be sure.
  • Showtime began its transition to the late spring, mixing the finale of Billions (0.32) with its comedy block of veteran House of Lies (0.17) and weak newbie Dice (0.11).
  • Syfy also had a transitional Monday, wrapping up The Magicians (0.27) on the same night that it premiered newbie Hunters (0.16). Even on Syfy, a network that has been struggling to get any real scripted traction, 0.16 is a pretty bad premiere number: less than half of where The Expanse (0.33) and The Magicians (0.39/0.41) started, and even below most of the Friday filler like Dark Matter (0.31), Killjoys (0.26) and recently introduced Wynonna Earp (0.20).
  • It was mostly an upswing week for the broadcasters, and there were some nice upticks on cable as well: WGN's Outsiders (0.32) and Underground (0.34) each hit their best ratings since the series premieres. And The Americans was up to a season high 0.32 on FX... as I said a couple weeks ago, this show usually falls hugely post-premiere, so that kind of number helps cut into its year-to-year deficit big-time.
FULL TABLE:

NameNetEp
A18-49
Last
SeasAvgy2yProjProjPlusSkewMale
Fear the Walking DeadAMC13.08
23.08-38%2.4316459%
American Crime StoryFX101.34
+21%
11.331.339051%50%
Talking Dead: FearAMC11.05
11.050.785357%
Better Call SaulAMC90.82
+1%
20.90-44%0.875953%67%
VikingsHIST80.66
-4%
40.67-16%0.684639%58%
Bates MotelA&E50.58
+2%
40.60-25%0.553751%39%
American Dad!FOX110.59
+5%
110.56-7%0.553768%
The DetourTBS20.49
-6%
10.490.432956%
ArcherFX20.41
-24%
70.47-25%0.412866%67%
ShadowhuntersFREE130.30
-6%
10.410.412854%30%
OutlanderSTRZ10.39
30.39+44%0.382634%
Broad CityCOME80.34
-6%
10.370.362575%
AwkwardMTV160.28
+12%
30.35-31%0.352466%27%
BillionsSHOW120.32
-3%
10.330.332240%60%
UndergroundWGNA50.34
+17%
10.310.312137%40%
The MagiciansSYFY130.27
-4%
10.300.302049%
OutsidersWGNA110.32
+19%
10.280.292045%56%
The AmericansFX40.32
+33%
40.28-25%0.231637%58%
Young and HungryFREE100.27
+17%
20.26-30%0.241661%
GirlsHBO80.27
-4%
50.25-15%0.251759%45%
Baby DaddyFREE100.28
+27%
20.25-36%0.241659%
VinylHBO90.24
+20%
10.220.231545%61%
Faking ItMTV140.19
0%
20.22-40%0.221560%24%
MotiveUSA20.22
+10%
30.210.191337%
DamienA&E60.18
+50%
10.200.191348%36%
Wynonna EarpSYFY20.15
-25%
10.170.13931%
House of LiesSHOW10.17
50.17-48%0.13954%
HuntersSYFY10.16
10.160.12838%
StitchersFREE30.11
-39%
20.15-63%0.12847%
DiceSHO10.11
10.110.09655%

The Cablemetrics table can be sorted by clicking any of the categories at the top (and a second click will sort in the other direction.) After having sorted by a category, you can hold SHIFT and click another category to sort by the second category within the first.

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