Wednesday, April 27, 2016

Cablemetrics: Game of Thrones, Silicon Valley, Fear the Walking Dead, TURN


These numbers are current through Monday, April 25.

WHAT MATTERS:
      • The return of Game of Thrones dominated Sunday night with a 3.98 A18-49 rating. It's the first ever down year-to-year Thrones premiere, but the decline was a very healthy 5% from last year's 4.19 opener. Leading out were returning comedies Silicon Valley (1.04, down 17% y2y) and Veep (0.52, down 5%).
        • While Silicon does not fare well by any "retention" measure compared to Game of Thrones, it is interesting to note that its audience skewed a fair amount younger and more male than GoT. It seems that the most male-leaning scripted shows are actually young-skewing comedies like Silicon Valley, Archer and the Adult Swim fare, rather than the action shows.
      • Competing with GoT head-to-head for the first time was AMC's Fear the Walking Dead (2.12), which took another double-digit hit.
          • And AMC's TURN was back for season three with just a 0.13 rating on Monday night, down by 35% from last year's premiere. (It's even a bit more disappointing than that since the show grew post-premiere last year, and ended on a 0.33.) It was actually outrated by the Tuesday debut of miniseries The Night Manager (0.21), which admittedly seems to be getting a lot more promotion.
          FULL TABLE:

          NameNetEp
          A18-49
          Last
          SeasAvgy2yProjProjPlusSkewMale
          Game of ThronesHBO13.98
          63.98-5%3.3422864%59%
          Fear the Walking DeadAMC32.12
          -16%
          22.58-40%2.3215858%55%
          Silicon ValleyHBO11.04
          31.04-17%0.845771%67%
          Talking Dead: FearAMC30.70
          -17%
          10.860.704855%53%
          VikingsHIST100.70
          +11%
          40.67-17%0.674638%57%
          Bates MotelA&E70.49
          0%
          40.57-26%0.543750%39%
          American Dad!TBS130.58
          +4%
          110.56-7%0.553768%63%
          VeepHBO10.52
          50.52-5%0.453160%66%
          ArcherFX40.41
          0%
          70.44-28%0.392766%68%
          The DetourTBS40.41
          +17%
          10.430.402756%62%
          Broad CityCOME100.38
          +27%
          10.360.362575%
          Awkward FallMTV180.34
          +6%
          30.35-31%0.352467%27%
          OutlanderSTAR30.28
          +4%
          20.31+13%0.302031%38%
          UndergroundWGNA70.33
          +14%
          10.310.312139%40%
          OutsidersWGNA130.32
          +3%
          10.290.292044%56%
          The AmericansFX60.23
          -8%
          40.27-17%0.261836%57%
          Faking ItMTV160.22
          +29%
          20.22-41%0.221561%26%
          The Night ManagerAMC10.21
          10.210.161129%54%
          MotiveUSA40.20
          +11%
          30.200.191336%
          DamienA&E80.17
          +6%
          10.190.191349%39%
          House of LiesSHOW30.14
          -22%
          50.16-41%0.151055%
          StitchersFREE50.15
          -6%
          20.15-61%0.13949%
          Wynonna EarpSYFY40.08
          -56%
          10.150.10729%
          TurnAMC10.13
          30.13-35%0.141035%
          12 MonkeysSYFY20.10
          -29%
          20.12-67%0.08638%
          HuntersSYFY30.08
          -20%
          10.110.08632%
          Orphan BlackBBCA20.11
          +38%
          40.10-42%0.08648%
          DiceSHO30.06
          -14%
          10.080.07551%

          The Cablemetrics table can be sorted by clicking any of the categories at the top (and a second click will sort in the other direction.) After having sorted by a category, you can hold SHIFT and click another category to sort by the second category within the first.

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