Monday, August 20, 2018

The Breakdown: CW Friday in 2017-18 (Crazy Ex-Girlfriend, Dynasty, Jane the Virgin and more!)




It's time for a journey through the CW Friday schedule in 2017-18...


fall

Year8:008:309:009:30Avg
2016-17The Vampire DiariesCrazy Ex-Girlfriend23
3016
2017-18Crazy Ex-GirlfriendJane the Virgin21 (-8%)
20 (-34%)23 (+40%)
VsAvg-32%-19%-25%
Rank16/1711/1713/17

With The Vampire Diaries gone, the CW went full-on Surrender Friday with veteran Jane the Virgin joining the night. But Jane wasn't that much weaker than TVD, and combined with a Crazy bounce in the move to 8/7c, the network kept its declines in the single digits.

winter

Year8:008:309:009:30Avg
2016-17The Vampire DiariesCrazy Ex-Girlfriend23
3016
2017-18Crazy Ex-GirlfriendJane the Virgin21 (-7%)
19 (-34%)23 (+42%)
VsAvg-32%-15%-24%
Rank15/1711/1713/17

See above!

spring

Year8:008:309:009:30Avg
2016-17The OriginalsReign21
2516
2017-18DynastyJane the Virgin17 (-19%)
14 (-45%)20 (+20%)
VsAvg-45%-20%-33%
Rank17/1711/1715/17

But things soured a bit in the spring with the arrival of shaky rookie Dynasty, which was compared against The Originals episodes that held up very well on the night last spring. Jane remained a gainer at 9/8c, compared with yet another low-rated CBS Studios drama.

Rating the Ratings

NameLoAvgHiy2yPlusLabelPlusy2yResults
Crazy Ex-Girlfriend0.20.220.2+8%20solid(CWFri)+21%detail
Dynasty0.10.190.317flopdetail
Jane the Virgin0.20.240.3-28%22solid(CWFri)-20%detail
Life Sentence0.10.130.212flopdetail

Crazy Ex-Girlfriend: It has very little audience, but that audience stayed put in season three as the magic of the local programming lead-in on CW Friday strikes again. According to True Plus, it was basically even in this move to 8/7c. That may be too generous, considering some of the other weird stuff we've seen in this particular timeslot over the years, but I can only be so hard on a show that was up in raw numbers. Grade: C+.

Dynasty: Already updated.

Jane the Virgin: A 20% decline going from Monday after Supergirl to Friday after CEG and Dynasty actually seems relatively acceptable, and I think it was still clearly a little stronger than all the other CBS shows (including the year-ago episodes of Reign). Once again, this big movement in raw Plus was actually very close to even in True Plus (maybe even up a teeny bit). Grade: B-.

Life Sentence: Already updated.

The names in this last table link to the shows' War of 18-49 pages. Links with an asterisk(*) have been updated with the new info. Updates to younger shows will come later in the summer.

Here's the now updated Schedules Plus for CW Friday.

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