Thursday, August 2, 2018

The Breakdown: CW Thursday in 2017-18 (Supernatural, Arrow)




It's time for a journey through the CW Thursday schedule in 2017-18...


fall

Year8:008:309:009:30Avg
2016-17Legends of TomorrowSupernatural55
5753
2017-18SupernaturalArrow49 (-12%)
54 (-5%)43 (-19%)
VsAvg+9%+14%+11%
Rank10/176/178/17

In the first timeslot move of its six-season run, Arrow did not impress, and really paled in comparison with another superhero show from a year ago. But Supernatural began a year of small Plus growth, with its 8/7c average just barely edging the 9/8c average from last year.

winter

Year8:008:309:009:30Avg
2016-17SupernaturalRiverdale41
4934
2017-18SupernaturalArrow45 (+8%)
51 (+5%)38 (+13%)
VsAvg+7%+8%+8%
Rank10/175/176/17

There was enough juice left in Arrow for it to stay double digits ahead of the marginally-rated season one of Riverdale.

spring

Year8:008:309:009:30Avg
2016-17SupernaturalRiverdale36
4427
2017-18SupernaturalArrow38 (+8%)
45 (+2%)32 (+16%)
VsAvg+8%+4%+6%
Rank9/177/178/17

And the story was the same in the spring, as Supernatural's growth slowed just a teeny bit but Arrow held up a teeny bit better than the end of Riverdale season one.

Rating the Ratings

NameLoAvgHiy2yPlusLabelPlusy2yResults
Supernatural*0.30.550.7-7%50hit(CW)+4%detail
Arrow*0.30.430.9-31%39solid(CW)-23%detail

Supernatural: Not a big uptick (held back by the relatively small league average decline), and it's been in this area Plus-wise for several years now. But even with that unfortunate Thanksgiving airing, it was up in Plus in all three phases of the season and ultimately the second-highest Plus in the history of the series. Impressive stuff. Grade: B+.

Arrow: It's rough sledding for the whole DC superhero world at this point, but Arrow is still the one in fastest freefall. I would argue it was even weaker than Legends of Tomorrow this season. It will be interesting to see the two in direct comparison when paired on Monday next year, but it's starting to feel like Arrow should be nearing the finish line. Grade: D.

The names in this last table link to the shows' War of 18-49 pages. Links with an asterisk(*) have been updated with the new info. Updates to younger shows will come later in the summer.

Here's the now updated Schedules Plus for CW Thursday.

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