Tuesday, August 28, 2018

The Breakdown: CBS Sunday in 2017-18 (60 Minutes, NCIS: Los Angeles, Madam Secretary and more!)




It's time for a journey through the CBS Sunday schedule in 2017-18...


fall

Year8:008:309:009:3010:0010:30Avg
2016-1760 MinutesNCIS: Los AngelesMadam SecretaryElementary108
2131208156
167102
2017-1860 MinutesWisdom of the CrowdNCIS: Los AngelesMadam Secretary103 (-5%)
198 (-7%)87 (-28%)87 (+8%)61 (+10%)
142 (-15%)91 (-10%)76 (+36%)
VsAvg+23%+5%-4%+10%
Rank3/178/1711/176/17

CBS slid its NCIS: Los Angeles / Madam Secretary duo to an hour later, opening up the 8/7c hour for newbie Wisdom of the Crowd. While NCIS: LA and Madam both improved their timeslots all year long, that was more than cancelled out by the losses at 8/7c.

winter

Year8:008:309:009:3010:0010:30Avg
2016-17NCIS: Los AngelesMadam SecretaryElementary73
1006752
2017-18Wisdom of the CrowdNCIS: Los AngelesMadam Secretary70 (-3%)
66 (-34%)87 (+30%)58 (+12%)
VsAvg-24%+2%-26%-16%
Rank16/177/1716/1714/17

When there was no NFL to help out, Wisdom of the Crowd was pretty much stuck at 0.7's, even in early January.

spring

Year8:008:309:009:3010:0010:30Avg
2016-1760 MinutesNCIS: Los AngelesMadam SecretaryElementary74
133946347
113
2017-18InstinctNCIS: Los AngelesMadam Secretary68 (-9%)
74 (-35%)77 (+22%)52 (+12%)
VsAvg-15%-6%-27%-15%
Rank12/1710/1715/1714/17

And a second 8/7c newbie, Instinct, didn't really move the needle in the spring either. The declines were a little less vs. the year-ago NCIS: LA, but the renewal still seemed like a reach.

Rating the Ratings

NameLoAvgHiy2yPlusLabelPlusy2yResults
60 Minutes0.71.334.0-14%122solid-4%detail
Instinct0.30.711.365flopdetail
Wisdom of the Crowd0.70.911.383marginaldetail
NCIS: Los Angeles*0.70.911.3-31%83marginal-23%detail
Madam Secretary0.50.620.8-29%57flop-21%detail

60 Minutes: This was a surprisingly bad year for the NFL (Sunday Night Football and Thursday Night Football were down in Plus, which never happens), and that translated to the football-dependent 60 Minutes as well. It's a bit crazy that it could be down in Plus while having its strongest episode of the entire A18-49+ era (the Stormy Daniels interview). Grade: C+.

Wisdom of the Crowd: I always kinda thought this show was not as big a flop as the True formula (and thus Renewology) were saying, but all of its y2y comparisons vs. NCIS: LA are shockingly horrible. Grade: D-.

Instinct: This was a "bad" renewal, though at least according to True it was still at least a notch stronger than Wisdom of the Crowd. I'm definitely curious as to why it was renewed and what CBS will do with it next year, but I would expect the summer to be involved. Grade: D+.

NCIS: Los Angeles: Moving an hour later on CBS Sunday is even tougher than moving an hour later on most other nights, because it's an hour farther away from the big sports lead-ins, and everything CBS gave NCIS: LA as a lead-in this year did not work. I still think LA dropped a couple notches more than it "should" have, but not nearly as much in a True sense as the above trend indicates. Grade: C+.

Madam Secretary: I was kind of pleasantly surprised that this show was able to improve upon Elementary at 10/9c, and that thread was consistent through all three parts of the season. It's still a -21% year-to-year in Plus, but just a tiny decline from last year according to True Plus. Grade: B-.

The names in this last table link to the shows' War of 18-49 pages. Links with an asterisk(*) have been updated with the new info. Updates to younger shows will come later in the summer.

Here's the now updated Schedules Plus for CBS Sunday.

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