Wednesday, December 17, 2014

SpotVault - Hart of Dixie (CW) - 2014-15 Ratings





Hart of Dixie
Fridays, 9/8c, CW







2014-15 Original Ratings

Info Ratings Breakdowns Metrics
# Day Date Time Length Viewers A18-49 Share Lead 1st 2nd True Sitch
1Mo12/15/20148:001:001.220.41n/a 0.5 -14%
2Fr1/16/20158:001:001.140.42n/a 0.5 0.40.50 -20%
3Fr1/23/20158:001:001.220.52n/a 0.5 0.50.57 -13%
4Fr1/30/20158:001:001.020.31n/a 0.4 0.30.40 -25%
5Fr2/6/20158:001:001.240.52n/a 0.5 0.40.62 -19%
6Fr2/20/20158:001:001.210.42n/a 0.5 0.40.48 -17%
7Fr2/27/20158:001:001.190.42n/a 0.4 0.40.50 -19%
8Fr3/6/20158:001:001.110.42n/a 0.4 0.40.53 -25%
9Fr3/20/20158:001:001.080.42n/a 0.4 0.40.51 -22%
10Fr3/27/20158:001:001.330.42n/a 0.5 0.40.53 -24%
AVERAGES TO DATE: Viewers A18-49 Skew y2y True Sitch
1.18 0.41 44% +0% 0.51 +0%
A18-49+
24

Timeslot Stats:

Info Overall Viewing/Competition Lead-in Seasonal
# Date A18-49 True Sitch PUT Comp Defl C+D Sitch LI eLI Sitch Mult Sitch
1 12/15/2014 0.4 0.5 -0.06 -14% 31.4 8.8 -0.7 8.0 -0.07 0.0 0.0 +0.00 0.989 +0.01
2 1/16/2015 0.4 0.50 -0.10 -20% 26.2 4.3 4.8 9.1 -0.10 0.0 0.0 +0.00 0.997 +0.00
3 1/23/2015 0.5 0.57 -0.07 -13% 27.5 4.2 4.0 8.2 -0.07 0.0 0.0 +0.00 1.000 +0.00
4 1/30/2015 0.3 0.40 -0.10 -25% 26.3 4.3 4.7 9.0 -0.10 0.0 0.0 +0.00 1.002 -0.00
5 2/6/2015 0.5 0.62 -0.12 -19% 25.2 3.9 5.5 9.4 -0.11 0.0 0.0 +0.00 1.007 -0.00
6 2/20/2015 0.4 0.48 -0.08 -17% 27.5 4.6 3.8 8.4 -0.08 0.0 0.0 +0.00 1.009 -0.00
7 2/27/2015 0.4 0.50 -0.10 -19% 26.2 3.5 5.2 8.7 -0.09 0.0 0.0 +0.00 1.012 -0.01
8 3/6/2015 0.4 0.53 -0.13 -25% 25.0 4.4 5.4 9.8 -0.13 0.0 0.0 +0.00 1.016 -0.01
9 3/20/2015 0.4 0.51 -0.11 -22% 25.7 3.7 5.4 9.1 -0.10 0.0 0.0 +0.00 1.022 -0.01
10 3/27/2015 0.4 0.53 -0.13 -24% 24.9 3.8 5.8 9.6 -0.12 0.0 0.0 +0.00 1.017 -0.01

AVERAGES: 0.41 0.51 -0.10 -20%
STDDEV: 0.06 0.06
STDDEV%: 14% 12%

2014-15 Encore Ratings

Info Ratings Breakdowns Metrics
# Day Date Time Length Viewers A18-49 Share Lead 1st 2nd True Sitch
1Fr1/9/20158:001:000.720.21n/a 0.3 0.20.28 -29%
2Fr3/13/20158:001:000.710.21n/a 0.2 0.20.32 -37%

KEY (click to expand)
Viewers - The number of total viewers age 2+ (in millions) watching the program.
A18-49 -Percentage of US TV-owning adults 18-49 watching the program.
Share - Percentage of US TV-watching adults 18-49 watching the program.
Lead - Adults 18-49 rating of the show's lead-in (last half hour).
True - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in.
Sitch - The percent difference between True and 18-49 rating, or a measure of how easy or difficult a given show's timeslot is.
Skew - Percentage of adults 18-49 within the show's total viewership.
y2y - Difference between the season-to-date A18-49 average and the A18-49 average from one year ago through the same number of episodes.
A18-49+ - The season-to-date adults 18-49 average compared with the season-to-date average for all original non-scripted series on the big four networks.

More on these numbers here.

Ratings History

2011-12 | 2012-13 | 2013-14

More SpotVault in the Index.

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