Thursday, December 4, 2014

Spotted Ratings, Friday 11/28/14


WHAT MATTERS:
  • Though it's usually not as viewing-depressed as the previous two nights (at least compared to typical levels for the night of the week), Black Friday was still not too kind to the few originals that aired. NBC's three-hour lineup of Dateline (1.3), Grimm (1.2) and Constantine (0.9) was down across the board. None of these ratings were all that irregular, though Constantine did give back most of last week's odd surge.
  • On CBS, The Amazing Race (1.0) tied a season low, and holiday specials Frosty the Snowman (1.1) and Yes, Virginia (0.7) were down massively year-to-year. (Though they aired a week later last season.)

FULL TABLE:

InfoShowTimeslotTrue
A18-49 Skew Last LeLa Rank y2yTLa Ty2y
America's Funniest Home Videos (R) 0.9 26% -22% -40% 1.0
Shark Tank (R) 1.1 25% -44% -4% 1.3
20/20 1.2 29% -25%-0.4-0.9 6/10 +33% -23% +33% 1.4
ABC:-31%-10%
The Amazing Race 1.0 23% -17%-0.2n/a 8/9 -52% -17% +100% 1.1
Frosty the Snowman 1.1 30% -35% -21% -21% 1.3
Yes, Virginia 0.7 25% -50% -46% -61% 0.9
Hawaii Five-0 (R) 0.7 17% -46% -65% 1.0
CBS:-32%-37%
Dateline Fri 1.3 23% -13%-0.2n/a 5/10 +8% -10% +13% 1.4
Grimm 1.2 29% -8%-0.1-0.2 4/6 -8% -11% -11% 1.3
Constantine 0.9 34% -18%-0.2-0.1 4/6 n/a -14% +0% 1.1
NBC:-12%+0%
MasterChef Junior (R) 0.7 40% -13% +17% 0.8
Gotham (R) 0.4 35% +0% -33% 0.7
Fox:-8%-8%
Grandma Got Run Over by a Reindeer 0.4 29% +0% -27% +14% 0.5
Merry Madagascar 0.3 32% -25% -25% +50% 0.4
CW:-26%+27%
Big5:-25%-13%

KEY (click to expand)
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of adults 18-49 within the show's total viewership.
Last - A18-49 difference (percent and numerical) from the show's previous episode.
LeLa - A18-49 difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes so far this season.
y2y - Percent difference between A18-49 and the show's rating a year ago.
TLa - Percent difference between A18-49 and the network's rating in the timeslot one week ago.
Ty2y - Percent difference between A18-49 and the network's rating in the timeslot one year ago.
True - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

8 comments:

Spot said...

You cannot air TV aimed for children/families at 9 and expect good results. Literally eveyone from my 89 year old grandmother to 10 year old cousin could watch and enjoy Frosty, but a lot of parents put their kids to bed before it aired at 9. If they has not preeempted The Amazing Race for the stupid Hollywood Film Awards, then they may not have needed to air on Black Friday.

Spot said...

Last year didn't Grimm/Dracula have a 1.3/.9 on Black Friday? They did basically the same this week.

Spot said...

"Friday Factor" aside, TAR is looking really weak right now. Especially when compared to recent performances of sister shows Survivor and Big Brother. That 1.0 is just a bad look

Spot said...

I wonder if it did better in the Central time zone where it aired at 8?


Very good point about the HFAs. CBS are scheduling like ABC... and ABC are scheduling like CBS.

Spot said...

I'm from the Central time zone, so it was on 8 where I live. But 47% of the US lives in Eastern Time Zone! (Sounds crazy, but its true). And over 60% of the country would see it at 9 when you chuck Pacific time in.

Spot said...

I knew it was high, didn't know the exact number!

Spot said...

Yeah, a couple of years ago Survivor, Big Brother, and The Amazing Race were close to each other with all three doing low to high 2s. Now, TAR is doing less than half of that.

Spot said...

I lay the Constantine cave-in at the feet of the announcement that it's got no back-order.

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