Monday, December 16, 2013

Schedules Plus, ABC Monday

Schedules Plus is another innovative application of the historical ratings statistic A18-49+. I hope this will be the ultimate resource for comparing the evolution of shows, networks and timeslots over time, complete with ratings numbers that make a fair adjustment for the collective decline. Right now this only includes programs aired in the fall. Much more about the process that went into this at the bottom.

ABC Monday could very well have become a major disaster area after the network lost its usual fall fixture Monday Night Football following the 2005-06 season. But the emergence of a new reality franchise called Dancing with the Stars not only kept them above water on Monday; it occasionally helped them do even better than the MNF-fueled lineups!

ABC Monday

8:00 8:30 9:00 9:30 10:00 10:30 Avg
2001-02 Who Wants to Be a Millionaire? Monday Night Football 129
62 163 163
2002-03 The Drew Carey Show Whose Line Is It Anyway? Monday Night Football 128
51 54166166
2003-04 Primetime Mon Monday Night Football 132
62 166 166
2004-05 Extreme Makeover: Home Edition Special Monday Night Football 131
71 161 161
2005-06 Wife Swap Monday Night Football 132
83 156 156
2006-07 Wife Swap The Bachelor FallWhat About Brian 81
89 87 66
2007-08 Dancing with the Stars Fall Samantha Who?The Bachelor Fall 133
160 160 110105
2008-09 Dancing with the Stars Fall Samantha Who?Boston Legal 111
145 145 8771
2009-10 Dancing with the Stars FallCastle 118
130 130 92
2010-11 Dancing with the Stars FallCastle 148
170 170 105
2011-12 Dancing with the Stars FallCastle 125
139 139 98
2012-13 Dancing with the Stars FallCastle 104
107 107 97
2013-14 Dancing with the Stars FallCastle 110
113 113 103
2014-15 Dancing with the Stars FallCastle 112
122 122 93

Avg 108 138 117 121

2014-15 Update: The improbable Dancing with the Stars comeback rolled on in the fall but slowed down in the spring season, which was just barely up in Plus. Much of DWTS' positive movement was given back at 10/9c, as Castle got some CBS procedural competition and was down to its lowest Plus since season two. The long-running combo is together for one more year in 2015-16.

Notable midseason replacements:
  • The first season of The Bachelor (115) aired late in the 2001-02 season.
  • The network mostly aired movies on Monday after MNF ended in 2003-04, but like most movie nights, it eventually went away in favor of entertainment programming: namely the respectable new unscripted properties Wife Swap and Supernanny.
  • The Bachelor went into midseason mode beginning in 2008-09, occupying the two hours that DWTS vacates from January to March. Around this time, the franchise's ratings were greatly reinvigorated; it's actually outrated the fall DWTS number listed above both in 2009-10 (146), 2012-13 (131) and 2013-14 (136).
  • Castle's highly successful run in the Monday 10/9c hour began as a midseason replacement in 2008-09, easily its weakest season on a Plus basis (81).
See here for more explanations/disclaimers about Schedules Plus.

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