Thursday, December 26, 2013

Schedules Plus, CW Thursday


Schedules Plus is another innovative application of the historical ratings statistic A18-49+. I hope this will be the ultimate resource for comparing the evolution of shows, networks and timeslots over time, complete with ratings numbers that make a fair adjustment for the collective decline. Right now this only includes programs aired in the fall. Much more about the process that went into this at the bottom.

In the last year of the WB's existence, it moved Smallville to Thursday, and since then the 8/7c hour has seen by far the least upheaval of any netlet timeslot. Only once has the CW made a move: when they replaced Smallville with a very worthy heir in The Vampire Diaries in 2009. The 9/8c hour has not been quite so steady; after four plus seasons of Supernatural, the network had a new occupant each year for four seasons. Reign broke the streak by staying put in 2014-15, but it's gone for fall 2015.

WB Thursday


8:00 8:30 9:00 9:30 Avg
2001-02 Popstars Elimidate Deluxe Charmed 36
22 2050
21
2002-03 Family Affair Do Over Jamie Kennedy Off Centre 23
23 19 29 19
21 24
2003-04 Steve Harvey's Jamie Kennedy What I Like About You Run of the House 24
29 27 20 20
28 20
2004-05 Blue Collar TV Drew Carey's Green Screen (repeats) 25
34 2819
31
2005-06 Smallville Everwood 47
57 36

UPN Thursday


8:00 8:30 9:00 9:30 Avg
2001-02 Friday Night Smackdown! 59
59 59
2002-03 Friday Night Smackdown! 48
48 48
2003-04 Friday Night Smackdown! 48
48 48
2004-05 Friday Night Smackdown! 45
45 45
2005-06 Everybody Hates Chris Love, Inc. Eve Cuts 30
44 28 25 23
36 24

CW Thursday


8:00 8:30 9:00 9:30 Avg
2006-07 Smallville Supernatural 44
51 37
2007-08 Smallville Supernatural 44
52 36
2008-09 Smallville Supernatural 49
54 44
2009-10 The Vampire Diaries Supernatural 52
60 43
2010-11 The Vampire Diaries Nikita 46
57 36
2011-12 The Vampire Diaries The Secret Circle 44
55 33
2012-13 The Vampire Diaries Beauty and the Beast 44
59 29
2013-14 The Vampire Diaries Reign 42
54 31
2014-15 The Vampire Diaries Reign 33
43 23

Avg 54 35 44





2014-15 Update: The only thing keeping the CW from good news on every weeknight was a pretty disastrous season on what has usually been one of its brightest nights. Aging The Vampire Diaries (which had to face Grey's Anatomy for the first time) fell to a series low Plus by a wide margin. Its sophomore lead-out Reign was down even more, making it the clear weakest link on the net's weeknight sked. The CW will try to hold this night together with the old regime for one more year by moving TVD spin-off The Originals into the 9/8c hour.

Notable midseason replacements:

After beginning its run on Tuesday, Supernatural swapped over to Thursday for the tail end of season one in 2005-06, where it averaged a 38.

See here for more explanations/disclaimers about Schedules Plus.

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