Friday, December 20, 2013

Schedules Plus, NBC Friday

Schedules Plus is another innovative application of the historical ratings statistic A18-49+. I hope this will be the ultimate resource for comparing the evolution of shows, networks and timeslots over time, complete with ratings numbers that make a fair adjustment for the collective decline. Right now this only includes programs aired in the fall. Much more about the process that went into this at the bottom.

NBC was a strong player on Friday nights in the first couple years of the A18-49+ era. But as NBC's depth dried up in the post-Friends years, and as CBS developed Friday dynasties Ghost Whisperer and Numb3rs, Friday became a much lower priority for the network. A recent surprise Friday success called Grimm has gotten the network back to a respectable level on the night.

NBC Friday

8:00 8:30 9:00 9:30 10:00 10:30 Avg
2001-02 Providence Dateline FriLaw and Order: SVU 93
74 80 124
2002-03 Providence Dateline FriLaw and Order: SVU 84
63 71 119
2003-04 Dateline Fri Miss MatchThird Watch 72
70 61 83
2004-05 Dateline Fri Third WatchMedical Investigation 69
58 72 77
2005-06 Dateline Fri Three WishesInconceivable 51
55 53 44
2006-07 1 vs. 100 Las VegasLaw and Order 73
73 74 73
2007-08 Deal or No Deal Friday Night LightsLas Vegas 62
65 56 64
2008-09 Deal or No Deal CrusoeLipstick Jungle 41
43 39 40
2009-10 Law and Order Dateline FriThe Jay Leno Show 52
53 55 49
2010-11 School Pride Dateline Fri 46
26 56 56
2011-12 Chuck GrimmDateline Fri 54
42 65 55
2012-13 (repeats) GrimmDateline Fri 56
34 74 61
2013-14 Dateline Fri GrimmDracula 66
67 75 55
2014-15 Dateline Fri GrimmConstantine 64
69 68 55

Avg 57 64 68 63

2014-15 Update: NBC spent a lot more money in the 10/9c hour with Constantine, but they didn't get any benefit relative to last year's Dracula ratings. (The above average also includes some 8:00 Constantine eps.) So Grimm will not be leading into a new drama this time, at least at the start, and NBC fills the third hour with its token "see, we haven't given up on comedy!" hour: an all-live season of Undateable and fellow multi-cam Truth Be Told.

Notable midseason replacements:

  •  NBC's treatment of Friday in 2004-05 remains rather noteworthy, as they axed two of the stronger performers we've seen on the night: Medical Investigation and Law and Order: Trial By Jury (79). TBJ may well have had something to do with the death of Jerry Orbach and not wanting to overexpose the L&O brand, but Medical Investigation seemed worthy of another go by Friday standards.
  • NBC used reality series Who Do You Think You Are? at 8/7c in midseason for 2009-10 (53), 2010-11 (51) and 2011-12 (43).
See here for more explanations/disclaimers about Schedules Plus.


Spot said...

Is Medical Investigation's Plus score masking a big drop-off that happened towards the end of its season? Other than it being an expensive show to produce by Friday standards, that's the only reason I can think of for canceling the show.

I liked TBJ and was sad to see it canceled. I think Jerry Orbach's death was the driving factor because why would NBC bother creating a third spin-off of L&O if there was a fear of overexposure? Besides, SVU picked up a few ticks that season, while CI's drop can be explained by the show having to face Desperate Housewives and the mothership faced similarly-skewing CSI: NY.

Spot said...

I didn't realize how strong their current lineup really is. Good for them. Grimm really is a case study in terms of everyone thinking it was dead and turning into such a big success!

Spot said...

1 vs. 100! Good game show.

I don't even know why they canceled it. Should've kept it going to avoid Deal or No Deal's overexposure.

Spot said...

Very much an underrated classic, well-liked in the game show fandom (and, like DoND, is still going in its native Netherlands if memory serves).

The problem was its second season went awry with a formatting change and the inevitable desperate stunts (including something I'll never understand about US game shows of that era, major mid-episode spoilers - DoND was notorious for it, and, unsurprisingly for a show from the same stable on the same network, 1 vs 100 followed suit). Produced some classic moments, though, and I did like how victorious "mob" members could win money. (The original show picks the next One from the survivors, which kind of works, but doesn't fit with US contestant casting.)

Post a Comment

Newer Post Older Post Home
© 2009-2016. All Rights Reserved.