NBC was a strong player on Friday nights in the first couple years of the A18-49+ era. But as NBC's depth dried up in the post-Friends years, and as CBS developed Friday dynasties Ghost Whisperer and Numb3rs, Friday became a much lower priority for the network. A recent surprise Friday success called Grimm has gotten the network back to a respectable level on the night.
|2001-02||Providence||Dateline Fri||Law and Order: SVU||93|
|2002-03||Providence||Dateline Fri||Law and Order: SVU||84|
|2003-04||Dateline Fri||Miss Match||Third Watch||72|
|2004-05||Dateline Fri||Third Watch||Medical Investigation||69|
|2005-06||Dateline Fri||Three Wishes||Inconceivable||51|
|2006-07||1 vs. 100||Las Vegas||Law and Order||73|
|2007-08||Deal or No Deal||Friday Night Lights||Las Vegas||62|
|2008-09||Deal or No Deal||Crusoe||Lipstick Jungle||41|
|2009-10||Law and Order||Dateline Fri||The Jay Leno Show||52|
|2010-11||School Pride||Dateline Fri||46|
2014-15 Update: NBC spent a lot more money in the 10/9c hour with Constantine, but they didn't get any benefit relative to last year's Dracula ratings. (The above average also includes some 8:00 Constantine eps.) So Grimm will not be leading into a new drama this time, at least at the start, and NBC fills the third hour with its token "see, we haven't given up on comedy!" hour: an all-live season of Undateable and fellow multi-cam Truth Be Told.
Notable midseason replacements:
- NBC's treatment of Friday in 2004-05 remains rather noteworthy, as they axed two of the stronger performers we've seen on the night: Medical Investigation and Law and Order: Trial By Jury (79). TBJ may well have had something to do with the death of Jerry Orbach and not wanting to overexpose the L&O brand, but Medical Investigation seemed worthy of another go by Friday standards.
- NBC used reality series Who Do You Think You Are? at 8/7c in midseason for 2009-10 (53), 2010-11 (51) and 2011-12 (43).