Tuesday, November 29, 2011

Spotted Ratings, Friday 11/25/11 (FINALS)


WHAT MATTERS:
  • Another night filled with movies and specials saw the big four all relatively bunched together demo-wise. Iron Man had the top demo and (preliminarily) 20/20 the top TRUE.

FULL TABLE:

Viewers A18-49 Share Skew Last Lead LeLa Avg Rank TRUE
Movie: Shrek the Third 4.24 1.1 3 33% n/a n/a n/a n/a 1/1 1.05
20/20 4.98 1.2 4 31% -14% +9% -27% -13% 6/14 1.41
Hoops & YoYo Ruin Christmas 3.54 0.8 3 29% n/a n/a n/a n/a n/a 0.62
Elf on a Shelf 4.18 1.1 3 34% n/a +38% n/a n/a n/a 1.16
CSI: NY (R) 5.58 0.9 3 21% -36% -18% +0% -36% 2/2 0.93
Blue Bloods (R) 6.67 1.1 3 21% n/a +22% n/a n/a 1/1 1.30
Movie: National Treasure: Book of Secrets 4.14 1.0 3 31% n/a n/a n/a n/a n/a 0.98
Movie: Iron Man 4.07 1.3 4 41% n/a n/a n/a n/a n/a 1.29
Grandma Got Run Over by a Reindeer 1.76 0.5 2 36% n/a n/a n/a n/a n/a 0.48
Olive, the Other Reindeer 1.12 0.2 1 23% n/a -60% n/a n/a n/a 0.16

KEY (with much more detail at the New Daily Spotted Ratings page):

Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Share - Adults 18-49 share. Percentage of US TV-watching adults 18-49 watching the program.
Skew - Percentage of the total audience that falls in the 18-49 demo.
Last - A18-49 percent difference from previous episode.
Lead - A18-49 percent difference from lead-in program.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Avg - A18-49 percent difference from the show's average demo for previous original episodes this season.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
TRUE - True Strength, a metric developed last summer that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. (Note: these are PRELIMINARY TRUE calculations. Finals come next week.)

(R) - Repeat.

More Spotted Ratings in the Index.

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