Wednesday, May 25, 2011

Spotted Ratings, Tuesday 5/24/11: Reality Overload


WHAT MATTERS:
  • Almost everything that was original was reality. American Idol led, but its one-hour ep was lower than any of its Wednesday results this season. Historically, the show has always been weaker when it's had to air on an irregular night, but typically those irregular nights haven't come during finale week. Still, the show is down just three tenths from last year's performance finale.
  • The evening's only scripted original was Glee, which ended its second season on a very good note thanks in part to the Idol lead-in. It was up 28% from last week and previously hadn't even broken a 4.0 since March. Like Idol, it's only barely down year-to-year (but last year's finale aired outside of sweeps).
  • Dancing with the Stars ended what has mostly been an incredible season of double-digit year-to-year gains with another one, building by 18% year-to-year and 31% from last week's Tuesday show in its season finale. As last year, the show was just about on par with the final performance show of the night before.
  • The Biggest Loser was above average but (at just +7% week-to-week) had one of its smaller finale spikes historically. The arrival of Idol probably helped with that. Leading out was The Voice, hitting easily a new series low, but I won't cry for it till I see how it rebounds once it's out of this crazy reality shuffle.

FULL TABLE:


A18-49 Share Last Lead LeLa Comp CoLa bcShr Avg Rank
Dancing with the Stars (R) 2.1 6 -16% n/a n/a 11.3 +1% 16 -6% 3/5
Dancing with the Stars Tue 4.6 11 +31% +119% -16% 9.4 +11% 31 +36% 1/9

NCIS (R) 1.6 5 -20% n/a n/a 11.8 +28% 12 -27% 12/12
NCIS: Los Angeles (R) 1.6 4 -20% +0% -20% 12.5 +7% 11 -29% 10/10
NCIS (R) 1.5 4 -6% -6% +0% 14.7 +25% 10 -30% 13/13

The Biggest Loser 3.1 8 +7% n/a n/a 10.7 +7% 23 +10% 5/21
The Voice 3.8 9 -16% +23% +7% 10.7 +36% 26 -26% 5/5

American Idol Wed 6.4 19 -14% n/a n/a 7.0 +6% 48 -19% 19/19
Glee 4.6 11 +28% -28% +78% 9.5 -6% 33 +5% 6/21

One Tree Hill (R) 0.2 1 -33% n/a n/a 13.2 +39% 1 -41% 12/13
Hellcats (R) 0.2 1 +0% +0% -33% 13.9 +38% 1 -48% 15/17

VIEWING LEVELS:

Slot Min HUT Calc HUT Max HUT
8-9pm 32.6 34.4 34.9
9-10pm 39.6 40.3 44.3
10-11pm 39.5 41.3 44.3
8-10pm 36.7 37.2 38.3

This evening compared to last year

KEY (much more detail at What? and Why? page)

A18-49 - Percentage of US TV-owning adults 18-49 watching the program.
Share - Percentage of US TV-watching adults 18-49 watching the program.
Last - Percent difference from previous episode.
Lead - Percent difference from lead-in program.
LeLa - Percent difference between lead-in and previous episode's lead-in.
Comp - Total rating of other broadcast programs in the same timeslot. 10:00 programming multiplied by 1.75 to attempt a level playing field.
CoLa - Percent difference between competition and previous episode's competition.
bcShr - Percentage of US national big-5 broadcast TV-watching adults 18-49 watching the program. 10:00 programming multiplied by two-thirds to attempt a level playing field.
Avg - Percent difference from show's previous demo average this season.
Rank - Rank among show's episodes to date this season.

Min HUT/Max HUT - Smallest/largest percentage of TV-owning adults 18-49 that could be watching any TV in the timeslot.
Calc HUT - Estimate of the percentage of TV-owning adults 18-49 watching any TV in the timeslot.

(R) = Regular-night repeat. These are ranked/averaged as if they were separate shows.
(oR) = Other-night repeat. These are not ranked/averaged in any way.

Stats in blue are less accurate due to lack of access to half-hour breakdowns.

Source: TVByTheNumbers

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