Friday, May 27, 2011

Demos Year-to-Year, Wednesday 5/25/11

Last one till premiere week! Will do the week four recap probably tomorrow. (Kind of off-schedule today.)

title SHOW day/time SLOT previous occupant
The Middle n/a
+22% Movie: Transformers
The Middle (R) n/a
+6% Movie: Transformers
Modern Family n/a
+133% Movie: Transformers
Cougar Town n/a
+11% Movie: Transformers
Happy Endings n/a
-6% Movie: Transformers

The Big Bang Theory (oR) n/a
-13% Undercover Boss (oR)
The Big Bang Theory (oR) n/a
+7% Undercover Boss (oR)
Criminal Minds (R) n/a
-55% Criminal Minds
Criminal Minds: Suspect Behavior n/a
-33% CSI: NY

Minute to Win It (R) -11%
Minute to Win It (R) +11% Wed 8:00 +11%
Law & Order: Los Angeles n/a
+18% Law & Order: SVU (R)

American Idol Finale +12%

America's Next Top Model (R) -20%
America's Next Top Model (R) -20%

HOW TO READ THIS: These are adults 18-49 rating comparisons between the date in the post title and the corresponding night in May sweeps of 2010. The "SHOW" column compares each show with how that same show did during the fourth week of May sweeps 2010, no matter where it aired in 2010. (If it aired somewhere else, I tell you when in the "day/time" column.) The "SLOT" column compares each timeslot's rating with the timeslot's rating on the corresponding night in 2010, no matter what aired there last year. (If it's different, I tell you what it is in "previous occupant.")

Stats in blue are less accurate due to lack of access to half-hour breakdowns.

Previous posts on corresponding evening: 2009 | 2010

The full table for Wednesday 5/25/11

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